THE BRAND
GASANOVA is a brand of ready-to-wear apparel born in Donetsk, Ukraine.
Inspired by iconic fashion figures and reminiscent of modern-day aristocracy, GASANOVA's signature aesthetic is a delightful blend of class and effortless elegance, with an exciting twist. Far from being minimalist, GASANOVA embraces bold colours, textured materials, and even rhinestones. Striking a balance between casual everyday wear and stand-out party styles, the brand prides itself on exceptional quality and a unique interpretation of seemingly classic pieces. GASANOVA suits, designed with meticulous detail and professionalism, are luxurious staples in both men's and women's wardrobes. The brand's iconic line of crystal-adorned gowns and accessories is designed to ensure one stands out in any crowd.
Established in 2013 by Elvira Gasanova, the brand began with just two team members – the designer herself and a skilled seamstress, to ensure top-notch garment production. Their initial collections, rich with intricate hand-made details, served as a hands-on training ground for the designer. "When I first started designing a collection, I was nervous about not being able to independently design and sew, but then I realized that my role is as much creative as it is practical. The key is to assemble a talented team who understands my vision," reflects Elvira Gasanova.
Proudly made in Ukraine, GASANOVA is a staunch supporter of local production and is committed to sustainable development.
Over nearly a decade, the brand's pieces have found their way into the wardrobes of thousands of GASANOVA girls, including celebrities such as Gigi Hadid, Kourtney Kardashian, Toni Braxton, and Paris Hilton, to name a few.
GASANOVA and its unique style have been mentioned in top-tier publications such as The New York Times, Daily Mail, Vogue, Harper's Bazaar, W Magazine, ELLE, Marie Claire, and Glamour.
THE COLLECTION
The GASANOVA Autumn-Winter 24/25 collection is an ode to the rich and aromatic world of spices, drawing inspiration from the warmth and depth these ingredients bring to our lives. The colour palette is a sophisticated blend of noble hues, including deep burgundy, earthy brown, serene green, elegant blue, and touches of luxurious gold, evoking a sense of luxury and refinement.
The collection is a celebration of family traditions, with a focus on the shared experience of cooking spicy and flavourful dishes together over a crackling fire. This association with culinary warmth translates into the seasonality of the pieces, embodying a feeling of coziness and comfort. The garments are designed to be as essential as the warmth shared among loved ones, much like the cherished moments spent savoring drinks and dishes during the colder seasons.
Textures play a vital role in conveying the collection's essence, with velour, suede, and intricately knitted items adding a tactile dimension to the outfits. The G logo, braids, stones, and rhinestones are distinctive features, bringing a touch of glamour and individuality to each ensemble.
This collection is versatile, offering clothing suitable for all occasions. Whether it's a stroll in the park or a glamorous New Year's celebration, GASANOVA's AW 24/25 line ensures you are adorned in style, capturing the spirit of togetherness and festivity throughout the colder months.