THE BRAND
The modern and sustainable brand presents a mix of high fashion with a futuristic tone based in the UK. Her products are designed by the zero waste rules. The brand presents an opportunity to adapt to the challenges of your daily life while still retaining the edge in your style. Brand named as a strong and arresting mark in full force. The unusual feature of the brand is the variety of combined materials and styles. It is a mix-and-match of unique designs. All her products are limited and symbolize the increasing awareness of overproduction and lead to a positive change for the environment and future generations. Who made your clothes? Her. She designs with a limited amount of fabrics, dead stocks, and unwanted recycled materials from resource studios based in Cambridgeshire.
THE COLLECTION
Her newest and so far most deep collection is inspired by travels around British coastlines, very strongly defended by high mountains, deep valleys, extensive woods, rivers and marshes, and dramatic coastline. It’s a feast for the eyes, abundant in wildlife and rare flora and fauna. As a fashion designer, she often gets asked about the sustainable direction and how she designs her clothes the way it compromises sustainability and no waste, so her answer is RESEARCH BEFORE DESIGN.
In RESEARCH you can explore some alternative motives like a lifejacket, also the lifeboat through its bright colours and powerful structure together with the boat equipment inspired her to work on details.
Collection refers to diversity, manifestation of own personality, anarchy, and power. An endless maze of styles, forms, patterns, and colours. The unusual feature of the main look is the variety by combining experimental, mixed materials and styles. Diversity is the most valuable currency in today’s fashion world.
Playful textiles, colour, and fusion of different materials and patterns crafting as well as upcycling, creative reuse, and process of transforming are what make my collection. The recent work on her designs tells the story of a new personal journey where everything can BE.