THE BRAND
FANNILSZL is an emerging brand based in Budapest, primarily reflecting on the contemporary challenges of the fashion industry. The founder is interested in phenomena such as viral fashion, redefining statement fashion, trash/internet culture, and exploring how artificial intelligence transforms traditional garment-making. Her collections are defined by a strong and distinctive persona: the GORGEOUS WEIRDO. This distinctly Eastern European character embodies an affinity for unusual taste, exaggerated proportions, and avant-garde fashion and textile experimentation. The GORGEOUS WEIRDO is not merely an attempt to create a persona, but a bold endeavour to establish a new aesthetic. FANNILSZL’s collections boldly challenge conventional notions of beauty, womanhood, and Eastern European aesthetics.
THE DESIGNER
Fanni László is a fashion and knitwear designer who earned her master's degree at the Moholy-Nagy University of Art and Design, Budapest, in the summer of 2024. In January 2024, she presented her debut collection at the Budapest Central European Fashion Week (BCEFW). In June 2024, she showcased her master’s thesis research and graduate collection at Parsons School of Design in New York as part of the Fashion Studies Network: Unravelling Fashion Narrative symposium. In March 2025, she presented her research project a guide to tactile nightmares at the Royal College of Art in London. As a designer, she primarily reflects on the contemporary challenges of the fashion industry. Her interests range from viral fashion to redefining statement fashion and exploring how AI transforms traditional garment-making. Her collections boldly challenge conventional notions of beauty, womanhood, and Eastern European aesthetics. She is a member of the Terike from Budapest independent designers collective.
THE COLLECTION
FANNILSZL’s SS26 collection, the 2nd coming of the weirdocore, is based on the observation of weirdness, creating a visual world and aesthetic. FANNILSZL examines this concept through three main categories: foundational structure (pattern/finishing), surface (texture/smoothness), and appearance (print/colour).
An important element of the concept is a unique six-part typology developed by the brand. These themes include: (1) Dezső Korniss’ Cricket Wedding, (2) anti-design/radical design, (3) non-conventional bodies, (4) biomimicry, (5) viral fashion/defining moments, and (6) personal symbols.
Weirdness is approached as a form of hybridization — mixing and recontextualizing familiar forms of dressing until the original reference points become unrecognizable. FANNILSZL creates a 10-look collection in which weirdness forms the foundation, traceable across all pieces through a variety of perspectives.