Lasha Mdinaradze graduated from Iakob Nikoladze Art College and State Academy of Arts in Tbilisi, followed by Accademia Italiana in Florence. His background in costume design is manifested through an innovative and bold artistic vision. Winner of Benext Fashion Design Contest. Theatrical performance and an approach to garment construction with architectural precision are encoded in every piece created by GUDU.
GUDU belongs to a new generation of designers, whose vision is characterized by daring collision of epic highs with avant-garde, subcultural lows.
GUDU was created in 2015 in Kyiv, Ukraine, and Lasha Mdinaradze, fashion designer originally from Georgia became the creative director of the brand. GUDU puts emphasis on bright and self-sufficient looks, which require no accessories.
Lasha Mdinaradze likes to experiment with shape and colour, while also staying close to a tailored cut. GUDU designer calls his muse “a blue-blooded punk” and offers sensible and dramatic silhouettes.
"A woman is always in the centre of my attention, – says Mdinaradze, – I want to create to show her power and personality to the world”.
GUDU core mission is female empowerment through virtuous tailoring. The brand’s fundamental concept is to place a woman on the center stage – lending her a distinctive right to feel worthy of applause for simply being herself.
GUDU designs adorn the female body through dramatic, sensual silhouettes, and masterpiece tailoring with total look and showstopper aesthetics. Each piece is a sculptural embellishment, engineered with uncompromising quality.