THE BRAND
Where Hungarian heritage meets Parisian savoir-faire, GYOROK is the eponymous brand of Budapest-based designer Bori Györök that reimagines the golden age of Art Nouveau for the modern era.
Founded in 2021, GYOROK creates occasion wear and jewelry that channels the ornamental elegance of French Art Nouveau and Hungarian Secession — complete with florals, flowing silhouettes, and architectural details — through a contemporary lens of refined craftsmanship and modern tailoring, jewellery techniques. Each piece speaks to the bohemian, confident woman of the 21st century who appreciates beauty with substance.
Györök brings a rare depth to her work: educated at MOME (Moholy-Nagy University of Art and Design) in Budapest, the London College of Fashion, and École des Arts Décoratifs in Paris, she honed her technical mastery working for Parisian luxury brand Peet Dullaert before launching her own atelier. Her collections have graced runways from Budapest to Paris, Kyiv to Milan, establishing GYOROK as a bridge between Central European artistic heritage and international contemporary fashion.
Beyond aesthetics, GYOROK embodies mindful creation — pieces are crafted from quality materials using traditional combined with modern methods, designed not for a single season but to transcend trends and potentially pass between generations.
GYOROK is where craftsmanship becomes art, heritage becomes modern, and occasion wear becomes heirloom.