THE BRAND
Brnáková welcomes you to a world full of structures, handwork, and a responsible creative process. As a clothing designer, she is aware of the importance of sustainable creation, therefor sustainability is the main theme of her collections. The brand is under the name Juliána Brnáková. It is dedicated to slow sustainable fashion with a focus on working with textile waste. She invented her own author's material from the waste threads created during the production of socks.
She as had a great respect for handwork since she was a child. But there is less and less manual work, and the coming generations slowly losing manual skills. Machines are replacing us, fast industrial production is in the middle. That's why in the Slow is more collection, the designer is slowing down. It is a celebration of manual and honest work and the joy of creation itself. Not to produce something quickly, but to enjoy the process of creation, to enjoy the feeling of creation.
THE COLLECTION
The Slow is More collection is devoted to machine and hand-made textile and clothing production. The clothes are inspired by nature. But not the beautiful nature that we want to see. It is a nature that we close our eyes to because it is driven by the textile industry. Here the designer finds structures that inspire and fascinate her.
Slow is more is a collection of clothes that deals with the issue of hand and machine production in textiles. It compares these areas from today's point of view, the acceleration of time. Experiments with techniques and materials. It is also in the spirit of slow fashion and finds out which method of production produces the most textile waste, what form it is in, and whether it can be further worked with. The collection is inspired by animate nature, such as water, soil, sand, and stones, in which she sees a connection with the theme of sustainable, slow fashion. The collection gives a chance to textile waste that would otherwise not be used in the clothing space. Waste arises during the production of textile and clothing products. Such waste is often unavoidable and more and more of it is generated in production every day. The waste is obtained directly from the production environment, it is various scraps of fabrics, waste pieces of threads, and scraps from socks. The models are created from materials that were made directly from such waste. Each material is approached individually and scrutinizingly. We can talk about zero waste here, since the collection not only processes waste but does not produce any more waste. It shows how such unnecessary textile waste could be further used in various areas of the clothing and textile industry so that it can be recycled. The models contain a large proportion of handwork and techniques.