THE BRAND
Unusual academic background of Aleksandra Lalic explains her artistic approach to fashion design. Lalic got a degree in art history and theory of art, but her interest moved to fashion design. Combination of knowledge and flair for fashion, made Aleksandra into LalicA.
Lalica fashion label incorporates conceptual into everyday clothing. Intricate cut is made into simple, yet evident garments with high quality materials as an imperative. From long, oversized pants through super-fitted jackets and feminine balloon skirts, LalicA is following her inner silhouette-vision.
Belgrade Fashion Week saw Aleksandra Lalic for the first time in 2012 when she presented her line Hair Dress, a collection of dresses made out of human hair.
Aleksandra Lalic exhibited/presented her work in Austria, Denmark, Germany, Netherlands, USA. LalicA garments can be purchased in shops in Vienna (Austria), Korcula (Croatia), Williamsburg (Virginia, USA) and the Belgrade Design District (Serbia). On the 37th Belgrade Fashion Week she received the ELLE Fashion Award for the most illustrious show. 2018 Aleksandra Lalic recieved ELLE STYLE AWARD for the best fashion designer.