THE DESIGNER
Marko Feher is a fashion brand founded by designer Marko Potkozarac. Born and raised in Bosnia and Herzegovina, Marko's journey in fashion began with his studies at the prestigious Central Saint Martins in London, where he honed his craft and developed a profound understanding of innovative design and sustainability.
Throughout his career, Marko Feher has been recognized with numerous awards, including the Best Balkan Designer and the Grand Prix for Fashion Design in South East Europe. These accolades highlight his exceptional talent and dedication to redefining fashion through a lens of sustainability and social responsibility.
THE BRAND
From its inception, the Marko Feher brand has been dedicated to socially responsible themes, consistently integrating messages of social awareness and environmental stewardship into its collections. The brand emphasizes vegan, sustainable, and slow fashion principles, creating garments that are both ethically produced and environmentally friendly.
THE COLLECTION
In the spirit of innovation and community, Marko Feher presents a new collection that fuses personal history with a bold vision for the future of fashion. As a continuation of the award-winning collection "My Grandfather's Legacy," which has won many awards including the "FASHION MAKES SENSE AWARD" in the Netherlands, this latest endeavour represents not just a personal journey but a collective one, bringing together voices from the designer's social media followers from all over the world.
The Inspiration and Concept
This collection was born out of a unique social media initiative where the designers followers were invited to contribute their old suits, jackets, and shirts—items they no longer needed or were ready to discard. The response was overwhelming, with more than 100 generous donors offering pieces within just five days. This outpouring of support prompted the creation of “MY DIGITAL LEGACY" a collection that celebrates sustainability, creativity, and the power of community.
A Collaborative Effort
With each donation, Marko has woven together a tapestry of stories, transforming preloved garments into striking new creations. This collection is more than a fashion statement; it's a testament to the idea that fashion can be both sustainable and deeply personal. Followers have not only become part of the creative process but have also played a critical role in raising awareness about sustainable fashion practices.
Artistry and Craftsmanship
What sets this collection apart is its innovative approach to design. Unlike traditional methods, each suit and shirt undergoes a meticulous process of deconstruction, treatment, and reinvention. The fabrics are torn apart, then thoughtfully treated, printed, hand-painted, redrawn, before being sewn back together. This intricate process ensures that each piece retains its uniqueness and character while offering a fresh perspective on what fashion can be. The linings are replaced with deadstock fabric, reinforcing the commitment to sustainability without compromising on quality.
A Personal Tribute
Central to the collection's aesthetic is the deeply personal tribute to Marko's beloved dog, DeeDee, who passed away in June of this year. The prints that adorn many pieces in the collection feature daisy flowers, symbolizing DeeDee's name on her birth certificate. The palette of yellow and blue resonates with the colors dogs can see, adding layers of meaning and intimacy to each design. These elements serve as a poignant reminder of love, loss, and the beauty found in memory.
A Vision for the Future
“MY DIGITAL LEGACY"" is set to debut at the Budapest Central European Fashion Week, where it promises to show audiences blend of artistry and innovation. As a sister collection to the celebrated "My Grandfather's Legacy," it continues Marko's exploration of how past, present, and future intersect in the world of fashion.
With this collection, Marko Feher reaffirms the mission to transform "trash into treasure," crafting wearable art that speaks to the heart and inspires a sustainable future. Through this endeavor, Marko invites everyone to consider the stories behind their clothes and the impact of their choices, proving that fashion can indeed make sense.