THE DESIGNER
Behind brand MORJA stands Zala Hrastar, recent MA graduate at the Facultyof Natural Science and Engineering in Ljubljana, Slovenia. Growing up in a small village, Zala finds inspiration in the stories from her childhood, homemade family movies, collecting forgotten colourful vintage fabrics from attics, wishing for more fields of flowers and playing folkish violin tunes to meditate … During her studies Zala shared her youthful, colourful energy through variety of creative projects and art forms, such as upcycling and patchwork making in textiles, fashion and (editorial) photography. Recently Zala presented her work in Stockholm as part of Slow Fashion Show (March 2024). Before that she showcased her work at Ljubljana Fashion Week (and won award for best students collection - 2023), Fashion show STYLO for emerging designers (won 1st place (2021) and 2nd place (2023), presented textiles at Textile Biennale BIEN 2023 in Kranj (2021 & 2023). In year 2021 Zala got awarded by BIG SEE (where life is creativity) platform as ‘Perspective’ in fashion design category.
THE BRAND
MORJA is an upcycling brand of preloved clothes and discarded textiles, sharing youthfulness and warmth by respecting material, environment and people. Patchworks of everyday emotion in a pattern mix & match tell harmonious stories of the past, while living in the present moment, headed towards bright tomorrow. Morja is kindness to everything around us and Morja is courage. Courage to never forget where we came from and what we are carrying within us.
THE COLLECTION
Flora Ada is a figure embraced by flowers, like a goddess of an (un)ordinary day. As she strolled through the bustling market, heads turned at the sight of her dress fluttering in the autumn breeze—a testament to the timeless elegance of bygone eras, yet undeniably fresh.
The clothing collection represents a harmonious mix of past motifs set in the present days. Each piece is a delicate blend of vintage patterns and contemporary cuts, weaving together stories of yesteryears with the vibrancy of modern life. The collection features dresses with hems inspired by old garden paintings paired with minimalist bodices, creating a seamless dialogue between the old and new. “Flora Ada" is more than just fashion; it’s a narrative, capturing the essence of time and beauty in every stitch.