THE DESIGNERS
The Naiad brand is created by Czech designer Žofie Soldánová, who began to present herself under this name during her studies. Naiad aesthetic is characterized by decency, beauty in simplicity and strength in details. The work reveals a desire for harmony and a touch of Asian aesthetics, influenced by the author's childhood spent in China.
The key elements of the collections are pattern details, intimate colors and contrasts between airiness and mass. Recently, Soldánová has been working with author's handmade textures, especially the crushing technique, which gives the garments a number of practical and visual qualities.
The brand focuses on local production, high-quality tailoring and timeless design. Although it was a one-person project for a long time, since last year the team has grown by designer's assistant Miriam Adamcová, who helps with realization of the collections.
THE BRAND
The Naiad brand was created for all modern-day fairies. For women who live their urban dream, but at the same time want to run through the grass in a beautiful dress. It is no coincidence that the name is based on the water nymphs of Greek mythology – naiads. Naiad refers to women – their character, uniqueness and beauty. It offers the opportunity to feel ethereal and strong at the same time. It lends its customers a serene beauty that doesn't have to shout to be seen. The collections combine the contrast between softness and mass, textures, unconventional patterns and a touch of Asian aesthetics. Currently the brand resonates with the author's crushing technique, which adds several practical and visual qualities to the garments. Naiad wants to give its clients a sense of luxury, timeless quality craftsmanship and local production – with a mission to remind women of their charm every day.
THE COLLECTION
The collection Between Fairies and Samurai is a celebration of tenderness, femininity and playfulness and blures the line between a fairy-tale world and reality. It captures the desire to live in your own dreams for a while and directly refers to the brand name Naiad. The clothes are based on the experience of daydreaming. The unifying element of the entire collection is the pressed textures – they make the feminine silhouette stand out, but at the same time respect the freedom of movement and individuality of the body. The colour scheme is tuned to pastel tones of soft green and pink, in contrast to the dark night black. The combination of these shades creates a dreamy, Rococo-themed atmosphere full of refined seductiveness and romantic rebellion.