THE BRAND
Printa is one of the first environmentally conscious brands in Hungary. They design and manufacture limited-edition, uniquely designed clothing, graphics, and design objects in Hungary, in small quantities, using recycled, organic, and innovative materials. They blend traditional craftsmanship with modern technological possibilities.
Printa constantly seeks sustainable options to offer impeccably crafted, practical, and beautiful products without compromise in clothing design. The brand prioritizes responsible material use, working with vintage and recycled materials such as men's shirts, leather jackets, and sailcloth. Incorporating organic and alternative textiles allows them to create garments with zero fabric waste. Their pieces are made unique not only by the special materials and patterns but also by handcrafted, water-based screen prints.
THE COLLECTION
The equality in fabrics collection breathes new life into previously worn men's clothes, repurposing them into expressive and unique outfits for women. Each piece is crafted from high-quality, durable textiles that once made up men's wardrobes, challenging the notion of gender-specific quality in clothing. By doing so, we ask: why should men's clothes be made from better, more durable materials? Garments in the collection are made unique by garment-applied silkscreen prints of abstract female portraits and thought provoking texts that delve into the complex dynamics between men and women. These artistic elements are more than mere decoration-they represent the inner thoughts and lived experiences of women navigating modern society. Through this collection, Zita Majoros invites you to explore significant questions about gender roles and perceptions: Does dressing in traditionally masculine styles affect how seriously women are taken in professional and social spheres? How can we maintain our femininity while adopting elements from men's fashion?
Despite the masculine origins of the fabrics, each piece in the collection is undeniably feminine. The designs highlight the beauty and strength of women, turning masculine elements into celebration of womanhood. The Equality in fabrics Collection is not just clothing-it's a statement. It's a reflection on the past and a vision for the future encapsulating the belief that through transformation and reinterpretation, we can challenge and change societal norms. This collection is for the modern woman who values sustainability, equality, and the profound stories that her clothes can tell.
With this collection, Printa is going back to its roots, upcycling men's shirts, suits, and jeans-something that they started 15 years ago. This return to their foundational practices highlights their ongoing commitment to sustainability and innovation in fashion.