THE DESIGNER
Zita Majoros is an accomplished sustainable fashion designer whose artistic journey began at the Hungarian Academy of Art, where she studied printmaking. Her background in this traditional art form has greatly influenced her design process and aesthetic approach.
With a deep understanding of the intricacies of printmaking, Zita Majoros incorporates elements of texture, pattern, and visual storytelling into her sustainable fashion creations.
THE BRAND
Printa is one of the first environmentally conscious brands in Hungary. They design and manufacture limited-edition, uniquely designed clothing, graphics, and design objects in Hungary, in small quantities, using recycled, organic, and innovative materials. They blend traditional craftsmanship with modern technological possibilities.
Printa constantly seeks sustainable options to offer impeccably crafted, practical, and beautiful products without compromise in clothing design. The brand prioritizes responsible material use, working with vintage and recycled materials such as men's shirts, leather jackets, and sailcloth. Incorporating organic and alternative textiles allows them to create garments with zero fabric waste. Their pieces are made unique not only by the special materials and patterns but also by handcrafted, water-based screen prints.
THE COLLECTION
“Deep Haze”-Where Handcraft Meets Surreal Identity
After Soft Tales, where reality and dreams intertwined softly, Deep Haze steps further into the mist—behind the story, beyond the surface. Here, boundaries blur: reality, memory, and imagination dissolve into each other.
This collection celebrates imperfection—the beauty found in human error, handwork, and the surreal transformation of identity.
Deep Haze is a reflection on imperfection, intimacy, and transformation. It speaks to how flaws become form—how every irregular stitch, uneven edge, or drop of color carries its own truth.In a world striving for unreal perfection, Deep Haze finds beauty in obscurity—in the handmade, the surreal, and the uncertain.