THE BRAND
Meriem and Leila El Hajouji were raised in the universe of high jewelry and elegance. Their passion for luxury and beauty was born there. Therefore, they naturally developed an inborn tendency for creation, design, jewels, and outfit esthetics.
The El Hajouji sisters push their passion to the bottom, launching Rafinity Haute Couture, a concept that exalts the traditional outfit by enhancing the character and theoriginality.
The brand has a legacy to preserve and share with people worldwide its noble heritage of Moroccan culture that is revealed in their collections. Their legacy has been protected and reinterpreted by the new generation of the owning family.
Rafinity Haute Couture brand, launched on March 8th, 2017, has achieved great success with its first collection. We create high-quality Moroccan dresses, such as caftans, using the finest fabrics and designs, special embroideries, and beautiful colors.
All their work is done by hand with noble materials. Their collections are sold in Morocco and abroad, and they have participated in prominent international events, including London Fashion Week, the Cannes Film Festival, and London Arabia Art and Fashion Week, as well as exhibitions at the Four Seasons Hotel in Bahrain and Qatar.
THE COLLECTION
Inspired by the rich diversity of flowers and the intricate patterns of ethnic artistry. Ethnika collection celebrates the harmony between natural beauty and cultural heritage.