THE DESIGNER
Living and working in Budapest, Alexander Sagio is SAGIO’s Creative Director. Before grasping that fashion was his true calling, the designer obtained a degree in Architecture, which obviously informed the essence — and backbone — of his future work.
Fascinated with sleek lines, surprising proportions, and contrasting volumes, Sagio translated a long-standing passion for architectural shapes into his eponymous brand, which he launched in 2023, resulting in an intriguing mix of sartorial rigor and intense sensuality.
THE BRAND
SAGIO is a brand for strong and assertive personalities, which tend to rely on their intellect as much as their sexual confidence. In that sense, the Budapest-based designer reconciles the animal part we all share with something much more subtle and sophisticated. However constructed, complex or refined a SAGIO piece may be, it nevertheless has a vitality and energy, which single it out from the rest.
Each collection aims to strike the right balance between hard and soft, provocative and restrained, confident and delicate. SAGIO’s clothes are a modern reinterpretation of the power woman.
SAGIO often references the world of finer lingerie, turning the bosom into a key focal point within its collections. Sensuous, witty and charismatic, the character SAGIO has in mind may — or may not — be a female protagonist, but — in its head — gender should never be seen as an actual limitation.
THE COLLECTION
The designer turns to the rebirth of sculpture through fabric — rather than the other way around. From La Venus de Milo to Veruschka von Lehndorff, the collection enters into a dialogue with sculpture itself, with the aesthetics of the female form, the harmony of proportions, and the lightness of draped elements frozen on a woman’s hips. At the heart of the inspiration lies a moment of weightlessness and awe — the thrill that precedes the unveiling of a sculpture before the viewer, when the fabric slips and cascades to the floor, revealing a subtly nude female figure as nature’s perfect creation. The dynamic folds of falling cloth capture this fleeting moment, translating it into everyday life and into the essence of the SAGIO woman.
The muse of the collection and a living sculpture of our time is Veruschka — an icon who worked with her body and image as a woman of art, a sculptural figure captured by the lenses of photography legends such as Franco Rubartelli, Richard Avedon, Helmut Newton, and others.