An [UNREAL] product is never just a garment, but an idea expressed in an object - this is the brand’s core value proposition.
For most streetwear brands, the inscriptions are simple decorations with superficial and interchangeable messages. From the very beginning, [UNREAL] has been building its own deeper, more mysterious world, connected to the ideas that concern young people and keeping a curved mirror to the conventions. Each collection adds something to this world, which is why followers and buyers of the brand are eagerly awaiting new [UNREAL] releases, looking for (hidden) messages and this encourages them to think.
In addition to the creative design of the products, the little surprises in the decoration, the patterns and the inscriptions (written in Hungarian Cyrillic or Far Eastern characters, often coded), the content created for each collection is also an integral part of the products.
We build the world of [UNREAL] not only through products, but also through content related to collections. These are more than just product or fashion photos or simple product descriptions: they unfold the current message and world of thought behind the products.
The UNREALINDUSTRY 2024/25 Fall&Winter Collection opens up new dimensions in fashion by pushing boundaries and conventions. The presentation of the distressed washed painted denim/cotton collection, truly blurs the lines between reality and surrealism. The collection embodies the spirit of the streetwear fashion movement, celebrating the convergence of machine aesthetics and human creativity. Asymmetric designs and bold patterns reflect the diversity of the human mind, while soft fabrics and metallic embellishments elegantly merge with the realm of surrealism. UNREALINDUSTRY encourages us to question reality and embrace new possibilities, accepting the challenges and excitements of surrealism. Choose the collection and step into a world where reality and the surreal are equal, allowing inspiration to guide your path!