THE BRAND
An [UNREAL] product is never just a garment, but an idea expressed in an object - this is the brand’s core value proposition.
For most streetwear brands, the inscriptions are simple decorations with superficial and interchangeable messages. From the very beginning, [UNREAL] has been building its own deeper, more mysterious world, connected to the ideas that concern young people and keeping a curved mirror to the conventions. Each collection adds something to this world, which is why followers and buyers of the brand are eagerly awaiting new [UNREAL] releases, looking for (hidden) messages and this encourages them to think.
In addition to the creative design of the products, the little surprises in the decoration, the patterns and the inscriptions (written in Hungarian Cyrillic or Far Eastern characters, often coded), the content created for each collection is also an integral part of the products.
We build the world of [UNREAL] not only through products, but also through content related to collections. These are more than just product or fashion photos or simple product descriptions: they unfold the current message and world of thought behind the products.
THE COLLECTION
Step into the future with the Unreal SS25 Collection, where sportswear meets streetwear in a harmonious blend of style and thought-provoking designs. This collection features a unique combination of minimalistic and contemplative prints, bringing a fresh perspective to everyday style.