THE DESIGNER
Varga Viktória's journey to becoming a fashion designer is unique. Initially a competitive tennis player, Viktória studied at the Technical University and later pursued fashion design at the KREA Design School. Her transition from sports and finance to fashion is a testament to her determination and creative vision. Viktória's designs reflect her diverse experiences and her commitment to inspiring women to express their femininity confidently.
A distinctive feature of Viktória's design process is her personal involvement in the creation of each piece. She paints many of the dresses herself, ensuring that every garment bears her artistic signature. This approach allows her to infuse her collections with a personal touch, blending traditional techniques with modern aesthetics. Through her painted and pom-pom appliqué designs, Viktória adds a layer of uniqueness and creativity, making each piece a wearable work of art.
VIKTORIAVARGA is a distinguished name in the Hungarian fashion industry, enjoying growing popularity both locally and internationally. Founded by Viktória Varga, the brand has been awarded the Fashion Design Grand Prix at the European Business Milestone Awards in London in 2023 and was named “Designer of the Year” at the Glamour Women of the Year Awards in 2022. The latest fashion show took place in Brussels, Belgium with exclusive guests. VIKTORIAVARGA pieces are available in Croatia, Belgium and Germany, reflecting the brand's expanding global reach.
THE BRAND
VIKTORIAVARGA BUDAPEST is a luxury womenswear label for a vibrant and sophisticated woman. But it is equally playful, bold and sweet, daring, courageous and always, ultra-feminine.
The designs feel light, levitating colours and structures, naturally complimenting the body lines, timeless aesthetics meeting modern handcrafted solutions. The details are often rich and exquisitely executed, fluid. All of these for the label’s true muse; her. The elegant strong grounded urban woman is keen on a wearable yet unique and eye-catching design.
THE COLLECTION
The SS25 collection by VIKTORIAVARGA is inspired by the enchanting essence of Spain. Drawing from the rich cultural tapestry of Andalusian cities such as Marbella, Ronda, Sevilla, and Granada, this collection embodies a Mediterranean atmosphere and the allure of magnificent Moorish towns. Reflecting the historical Arab influence combined with the ancient spirit of Jewish culture, the collection showcases elements of synagogues, mosques, and Catholic churches coexisting harmoniously.
The Mudéjar architecture, characterized by the fusion of Christian and Arab motifs, is highlighted through the emphasis on domes and towers. The typical rows of whitewashed and subtly shaded houses, adorned with fantastic wrought iron grilles on windows, fences, and gates, provide additional inspiration.
The picturesque Spanish sandy beaches, mountains, and panoramic views are captured in the collection, alongside the vibrant hues of colorful umbrellas and recurring palm tree motifs. The passion of Flamenco is woven into the very fabric of each piece. The colors include red and pink, emphasizing the fiery spirit and passion; orange and yellow, representing the sunshine and orange grove spaces; White, inspired by buildings and houses; green shades, reflecting nature, palm trees, and lush courtyard plants; and blue, symbolizing the sea and the brilliant blue sky.
Shapes and materials feature grand and varied lengths ,from mini to maxi, intricate detailing, layers, transparency, and asymmetrical ruffles, with luxurious materials like silk, organza, muslin, and organic cotton.
The SS25 collection captures the vibrant soul of Spain, blending its historical and cultural richness with contemporary fashion elements, creating pieces that are both timeless and modern.