Enamoured by folk dancing, the designer Dora found herself immersed in the world of Hungarian folklore at a young age. Over the years, her infatuation with traditional costumes grew into profound respect, and by the age of 21, it became her mission to find a way to preserve her heritage in the fast-paced world of today. Thus, ZSIGMOND was born as her reinterpretation of Hungarian peasant culture in a modern context.
With the motto of ‘Inhale the past, exhale the future’, ZSIGMOND is a contemporary adaptation of pre-fast fashion garment-making. Sustainability derives directly from this approach, defining the whole production cycle. Each garment is eco-consciously and ethically produced in Hungary using organic and recycled fabrics purchased from transparent, qualified European manufacturers and incorporating heritage and handcraft garment-making techniques. The REMADE line upcycles 50 to 100-year-old fabrics, carrying on the legacy of the past to the 21st century.
Set in the rural landscape of the designer’s childhood, the SS24 collection SECOND NATURE is a walk through fragments of memories. Memories of lying beneath a willow tree by the lake, soothed by the rhythmic sound of lapping waves; memories of wind swaying in wild grass, milk thistles and prickly plants; memories of climbing on walnut trees with scratched knees, observing the horizon. An aching echo of that infinite world seen through the lens of the past, SECOND NATURE is the remnant of yet unquestioned, unadulterated tranquillity.