THE DESIGNER
Enamoured by folk dancing, the designer Dora found herself immersed in the world of Hungarian folklore at a young age. Over the years, her infatuation with traditional costumes grew into profound respect, and by the age of 21, it became her mission to find a way to preserve her heritage in the fast-paced world of today. Thus, ZSIGMOND was born as her reinterpretation of Hungarian peasant culture in a modern context.
THE BRAND
Dóra Zsigmond founded her eponymous brand in 2014 as a way of preserving fragments of the rapidly disappearing rural Hungarian culture. With the motto of “Inhale the past, exhale the future”, ZSIGMOND brings the disciplines of pre-fast-fashion garment-making back into contemporary design. The resulting pieces are gender neutral in nature, dark in aesthetics, and entirely unique in execution.
Less than 10 years into the brand’s existence, ZSIGMOND pieces have been acquired by the Museum of Applied Arts Budapest. Described by Forbes reporter Hiroyuki Anzai as “the direction where the luxury created by the new generation is headed”, the brand’s garments also got into stores in Berlin, Milan, Rome, Tokyo, Shizuoka, New York, Portland, Boston, Ontario, Gothenburg, Copenhagen, Valencia, Moscow, Perm and Krasnoyarsk.
Each ZSIGMOND collection consists of three lines. The all-black CORE collection of essential pieces and the REMADE line crafted from upcycled vintage fabrics are continuously present throughout the year, while the biannual seasonal collections are available for limited time periods.
THE COLLECTION
ZSIGMOND’s AW 25 collection is inspired by the designer’s heritage, commemorating rural figures whose presence was once synonymous with the Hungarian countryside.
Every piece in the collection is produced in Hungary from materials sourced from certificated European manufacturers. Handcraft details run through the collection and old techniques are given new forms in the contemporary designs.