The journey of NUBU started in 2007, when it was founded by one of its designers Judit Garam.
NUBU embodies the inner harmony of the sophisticated urban woman, combining comfort and function. The pieces of the brand are charactherised by minimalistic cuts, graceful femininity and ethereal elegance.
NU+BU means love. In the Urban Dictionary the term is used to describe a stronger and loving relationship between two individuals, that have grown as individuals but together are ready to move forward to for greater things.
As an enormous honor and succes in 2020 NUBU won the uniform tender of the Hungrian Olympic Committee, therefore the brand will be the supplier of the Hungarian Olympic and Paralimpic Team for the 2020 Tokyo Summer Olympic Games.
LOCALLY MADE // CONTEMPORARY ZEN // SLOW FASHION
Seasonal collections of the brand show beatiful consistency combined with classic urban style, discreet luxury and subdued colors. NUBU offers a wide range of lines fulfilling every need of the discerning woman, from ready-to-wear to small accessories and desired leather handbags.
As firm believers of slow design, the designers of NUBU aim at contributing to the birth of designer pieces made of local and regional materials, with the help of local professionals and workforce. Sustainability, efficiency, distinctiveness and durability are key to every piece. Also taking local culture into account both as a source of inspiration and is an important part of the design outcome.
For the designers, Zen philosophy is a state of mind, which is also part of the inspiration. It is a sensation of the universal unitiy by experiencing reality directly and living in the moment. Anyone who is able to reach such state, even on the busiest days in this hectic paced world, will find his inner peace.
As a further inspiration, the designers have a strong admiration for Japanese culture and they are bonded to that. Pieces of the collection also pay tribute to the Japanese clothing tradition.
ART // DESIGN // ARCHITECTURE
The greatest inspiration for the designers is mostly local contemporary art but also architetcture and product design. Among the core values of NUBU there is continuous experimentation, the need for progressive innovation; outstanding and everlasting quality and elaborating details which give the essence of the brand.