Apply

 

I. SS26 APPLICATION DATES:

BCEFW SS26: 1 – 7 September 2025

BCEFW SS26 shows: 5 – 6 September 2025

Application deadline: 28 April 2025

Notification of the selected brands: starting from 12 May 2025

SS26 APPLICATION IS NOW OPEN!

 

II. APPLICATION PROCESS

Step 1

Brands submit their application via the application forms below.

Please submit your application via the ‘Apply as Brand’ form if you would like to participate in of the following categories:

  • CATWALK
  • SELF-ORGANISED SHOW
  • BCEFW SHOWCASE
  • PRESENTATION
  • NEW GENERATION COLLECTIVE SHOW
  • YOUNG TALENTS COLLECTIVE SHOW

+ CONSCIOUS BY BCEFW (additional option)

Step 2

The Advisory Board evaluates the applications and assigns the selected brands a suitable showcase category (see the list of categories at section 3).

Step 3

The selected brands are informed about their assigned category starting from 12 May 2025.

 

III. CATEGORIES

  • CATWALK (catwalk show for established domestic and international brands ready for or already on the international market)
  • SELF-ORGANISED (brands organise their own fashion shows during BCEFW at an offsite venue fully representing their unique brand visions)
  • BCEFW SHOWCASE (catwalk shows for established brands with a focus on their own domestic market)
  • PRESENTATION (collective presentation of several brands)
  • NEW GENERATION COLLECTIVE SHOW (several emerging brands are presented during one show)
  • YOUNG TALENTS COLLECTIVE SHOW (several young graduates are presented during one collective show)

 

IV. NEW CATEGORY ADDITONAL OPTION

  • CONSCIOUS BY BCEFW (for brands with conscious values and environmentally friendly ethics)

Budapest Central European Fashion Week (BCEFW) takes responsibility in encouraging the Hungarian and regional fashion brands presented during the event to be committed to the environment and to promote sustainability and ethical business practices throughout their operation.

Drawing insights from international precedents and best practices, BCEFW endeavours to pioneer a new opportunity for designers to show their dedication to sustainability, catalysing a shift towards a circular economy and emphasizing ethical conduct.

To formalize this initiative, BCEFW established a distinct categorization, ‘Conscious by BCEFW’, tasked with spearheading all future sustainability-related endeavours. This categorization will be exclusively conferred upon brands meeting the criteria outlined by BCEFW's Advisory Board.

Please note that if you have met the criteria last season BCEFW will be in touch via e-mail to confirm the status of your brand.

Find the application form* on the link below:

CONSCIOUS BY BCEFW

*Filling out the form is not mandatory but optional for the brands applying to BCEFW in any category.

 

V. CRITERIA SYSTEM

CATWALK SHOW CRITERIA

The brand has to be,

  • Ready for/already on the international market
  • Has production capacity
  • Produces 2 seasonal collections per year in line with the global fashion week calendar
  • Has a minimum of 15-20 looks (SS26 season) in their collection
  • Women's, men's or genderless ready-to-wear brand
  • 5-10 years of business experience
  • Must have min. 4-5 retailers (domestic and/or international)
  • Must have at least 3-4 articles (national and/or international publications) about their collection or work
  • Must have sales materials, lookbooks / campaigns for the last 3 seasons
  • Active presence on social media / IG / celebrity / influencer images (if any)
  • Candidate must have a website and a permanent address
  • As a designer of an international brand the candidate is willing to stay in Budapest for the time of the fitting and the time of their show

 

SELF ORGANISED SHOW CRITERIA

The brand has to be,

  • Has a minimum of 15 looks (SS26 season) in their collection
  • Women's, men's or genderless ready-to-wear brand
  • At least 2 years of business experience
  • Must have materials for the last 2-3 seasons
  • Active presence on social media / IG / celebrity / influencer images (if any)
  • As a designer of an international brand the candidate is willing to stay in Budapest for the time of the fitting and the time of their show
  • Must detail a strong creative concept for the self-organised show in maximum of 500 words

 

BCEFW SHOWCASE CRITERIA

  • A major brand with a proven track record of success in its home country
  • Has production capacity
  • Produces 1 collection per year in line with the global fashion week calendar
  • Has a minimum of 10-15 looks in their collection
  • Women's, men's or genderless ready-to-wear brand
  • At least 2 years of business experience
  • Must show min. 3-4 articles (national) about collection and professional work
  • Active presence on social media
  • Candidate must have a website and a permanent address
  • As a designer of an international brand the candidate is willing to stay in Budapest for the time of the fitting and the time of their show
  • Fashion councils can upload their candidates to this criteria

 

PRESENTATION CRITERIA

  • A brand that is about to enter the international market and has achieved success in its home region
  • Has minimal production capacity
  • Produces 2 seasonal collections per year in line with the global fashion week calendar
  • Has a collection of at least 3-5 looks
  • Ready-to-wear brand for women, men or genderless (streetwear, urbanwear)
  • Minimum 2 years of business experience
  • Must have at least 2 articles (national and/or international) about your collection or work
  • Must have sales materials, lookbooks / campaigns for the last 3 seasons
  • Candidate must have a website and a permanent address
  • Active presence on social media IG /celebrity /influencer images (if any)
  • Councils can upload their candidates to this criteria

 

NEW GENERATION COLLECTIVE SHOW CRITETIA

  • Recognized emerging brand in its home country
  • Has a collection of at least 5-10 looks
  • Has a portfolio, CV, cover letter, IG account
  • Brand established at least 2 years ago, and it is not older than 4 years old
  • One brand can only participate in this category up to 4 times
  • One brand can only participate with a collection fit for the season
  •  The same collection cannot be shown several times
  • The brand is aweare that this category is a collective show
  • Councils can upload their candidates to this criteria

 

YOUNG TALENTS COLLECTIVE SHOW CRITETIA

  • The designer has graduated from a university not longer than 1 year ago
  • The designer applies with their BA/MA collection or a new one if is within one year from graduation
  • The designer has a degree (BA or MA)
  • Student of a national or regional fashion higher education institution (may study or reside in an educational institution in another country, but must apply as a brand representing their own country)
  • The designer has a collection of at least 3-5 looks
  • The designer has a portfolio, CV, cover letter, IG account
  • Universities and councils can upload their candidates to this criteria collectively (please note that applications can only be uploaded one-by-one)

 

VI. SERVICES PROVIDED BY BCEFW

CATWALK SHOW

  • Provision of venue with layout according to the concept
  • Provision of custom hair and make-up for models provided by the agency
  • Provision of models (in addition, if a model is required, the designer will provide their own)
  • Provision of registration system
  • Provision of photographic and video material
  • Provision of PR and marketing activities
  • Securing the presence of international and regional experts, press and influencers
  • Provision of professional lighting, sound, and music

 

SELF-ORGANISED SHOW

  • Providing PR and marketing activities
  • Self – organised show is also part of the official schedule
  • Ensuring professional participants delegated by the HFDA
  • Invitation of celebrities and influencers
  • Invitation of media and press
  • The timing and concept of the show is a matter of prior mandatory consultation with the organisers

* all other necessary elements are provided by the brand

 

BCEFW SHOWCASE

  • Provision of venue with layout according to concept
  • Providing uniform hair and make-up for models
  • Provision of models (in addition, if a model is required, the designer will provide it himself)
  • Provision of registration system
  • Provision of photographic and video material
  • Provision of PR and marketing activities
  • Provision of professional lighting, sound, and music

 

PRESENTATION

  • Providing a venue
  • Optional provision of a single base stand with a mannequin on which looks can be presented at a given time with several designers at the same time
  • Provision of photographic material
  • Provision of PR and marketing activities
  • Ensuring the presence of international and regional experts, press and influencers
  • Provision of professional lighting

 

NEW GENERATION COLLECTIVE SHOW

  • Providing a venue with a layout that fits the concept
  • Providing uniform hair and make-up for models
  • Provision of models (in addition, if a model is required, the designer will provide their own)
  • Provision of registration system
  • Provision of photographic and video material
  • Provision of PR and marketing activities
  • Securing the presence of international and regional experts, press and influencers
  • Provision of professional lighting, sound, and music

 

YOUNG TALENTS COLLECTIVE SHOW

  • Providing a venue with a layout that fits the concept
  • Providing uniform hair and make-up for models
  • Provision of models
  • Provision of registration system
  • Provision of photographic and video material
  • Provision of PR and marketing activities
  • Securing the presence of international and regional experts, press and influencers
  • Provision of basic lighting, sound and music

 

VII. APPLICATION MATERIALS

All materials must be submitted in English.

Materials to be submitted by the designer:

Brand details must include: *,**

  • Introduction of the designer(s) and the team - max. 1000 characters
  • Brand description - max. 1000 characters (please note that this will be used in all platforms)
  • 10-15 high resolution campaign or lookbook photos (jpg) from any previous season or project to be used on BCEFW’s social media platforms (via wetransfer or Drive link)
  • Press release (please note that this will be used in all platforms)
  • Vector logo of the brand (please note that this will be used in all platforms)
  • Contact persons’ contact information: primary contact person throughout BCEFW designer(s), sales and press contact
  • Links for the website and social platforms (IG, Facebook, TikTok etc.)
  • Address(es) of sales venues
  • Awards and accomplishments
  • The preferred showcase category of the brand (The final showcase categories are assigned by the Advisory Board.)

*If the brand participated in BCEFW last season and its details have not changed (logo, description, designer, etc.) please confirm

**If the brand participated in BCEFW last season and only some of its details have changed please only upload the ones with an update

 

Collection details must include: 

  • AW2526* and SS26 collection campaign and lookbook photos, number of looks
  • Description of AW2526* and SS26 collections - max. 1000 characters each
  • Moodboard or photos of SS26 collection
  • Min and max number of looks that the designer can provide for the event (SS26)

* If the brand has not produced a collection for the AW2526 season, please provide details of the latest collection realised.

 

Applicants who fail to submit the required application materials in full cannot be guaranteed consideration for participation.

 

VIII. DESIGNER FEES:

The application is free of charge. The designer fee is due after the Advisory Board's selection for the participating brands.

CATWALK & BCEFW SHOWCASE: 200 000 HUF (approx. 500 EUR) + VAT

SELF-ORGANISED SHOW: Free of charge*

BCEFW SHOWCASE: 200 000 HUF (approx. 500 EUR) + VAT

PRESENTATION: 100 000 HUF (approx. 250 EUR) + VAT

NEW GENERATION COLLECTIVE SHOW: Free of charge

YOUNG TALENTS COLLECTIVE SHOW: Free of charge

(Invoicing is issued in Hungarian Forints and calculated at the daily central rate.)

* All other necessary elements are provided by the brand

 

IX. APPLICATION FOR PRESS ACCREDITATION:

Shows on Friday, Saturday and Sunday can be visited with granted press accreditation. When applying as press, please ensure that the following information is included in the application form:

  • Your full name, email address, and telephone number
  • Your media/magazine (company) and your job title
  • Preferred dates of attendance (select the appropriate box)
  • Desired shows from the schedule you wish to attend (please list their names in the notes section)
  • Designers you would like to interview (please list their names in the notes section)

You will get an email from us once your application is received. This can take 2-3 working days usually due to high application numbers.

Application for press accreditation is currently closed.

 

For press inquiries, please contact: press@hfda.hu.

For further details please contact info@bcefw.com.

The organizers reserve the right to program changes.

 

Apply asbrandApply aspressApply asvolunteer