I. SS25 APPLICATION DATES:

BCEFW SS25 date: 26 August – 1 September 2024

BCEFW SS25 showcases: 31 August - 1 September 2024

Application deadline: 3 July 2024

Notification of the selected brands: starting from 8 July 2024

II. APPLICATION PROCESS

Step 1

Brands submit their application via the application forms below.

Please submit your application via the ‘Apply as Brand’ form if you would like to participate in on of the following categories:

• CATWALK
• SELF-ORGANISED SHOW
• BCEFW SHOWCASE
• PRESENTATION
• NEW GENERATION COLLECTIVE SHOW

+ CONSCIOUS BY BCEFW (additional category)

Step 2

The Advisory Board evaluates the applications and assigns the selected brands a suitable showcase category (see the list of categories at section 3).

Step 3

The selected brands are informed about their assigned category by 15th July 2024.

III. CATEGORIES

• CATWALK
• SELF-ORGANISED SHOW(long term goal is to have major domestic brands organise their fashion show during BCEFW at an off-site venue)
• BCEFW SHOWCASE (catwalk shows)
• NEW GENERATION COLLECTIVE SHOW (several brands are presented during one show)
• PRESENTATION

IV. NEW CATEGORY

• CONSCIOUS BY BCEFW (for brands with conscious values and environmentally friendly ethics)

Budapest Central European Fashion Week (BCEFW) takes responsibility in encouraging the Hungarian and regional fashion brands presented during the event to be committed to the environment and to promote sustainability and ethical business practices throughout their operation.

Drawing insights from international precedents and best practices, BCEFW endeavours to pioneer a new opportunity for designers to show their dedication to sustainability, catalysing a shift towards a circular economy and emphasizing ethical conduct.

To formalize this initiative, BCEFW established a distinct categorization, ‘Conscious by BCEFW’, tasked with spearheading all future sustainability-related endeavours. This categorization will be exclusively conferred upon brands meeting the criteria outlined by BCEFW's Advisory Board.

Find the application form* on the link below:

CONSCIOUS BY BCEFW

*Filling out the form is not mandatory but optional for the brands applying to BCEFW in any category.

V. CRITERIA SYSTEM

CATWALK / SELF ORGANISED SHOW CRITERIA

The brand has to be,

• Ready for the international market
• Has production capacity
• Produces 2 seasonal collections per year in line with the global fashion week calendar
• Has a minimum of 15 looks (SS25 season) collections
• Women's, men's or genderless ready-to-wear brand
• 5-10 years of business experience
• Must have min. 4-5 retailers (domestic and/or international)
• Must have at least 3-4 articles (national and/or international publications) about their collection or work
• Must have sales materials, lookbooks / campaigns for the last 3 seasons
• Active presence on social media / IG / celebrity / influencer images (if any)
• Candidate must have a website and a permanent address

BCEFW SHOWCASE CRITERIA

• Major brand with a track record of domestic success
• Has production capacity
• Produces 1 collection per year in line with the global fashion week calendar
• Has a minimum of 10-15 looks collections
• Women's, men's or genderless ready-to-wear brand
• 2 years of business experience
• Must show min. 3-4 articles (national) about your collection and work
• Active presence on social media
• Candidate must have a website and a permanent address

PRESENTATION CRITERIA

• A brand that is about to enter the international market and has achieved success in its home region
• Has minimal production capacity
• Produces 2 seasonal collections per year in line with the global fashion week calendar
• Has a collection of at least 10-15 looks
• Ready-to-wear brand for women, men or genderless (streetwear, urbanwear)
• Minimum 2 years of business experience
• Must have at least 2 retailers (domestic and/or international)
• Must have at least 2 articles (national and/or international) about your collection or work
• Must have sales materials, lookbooks / campaigns for the last 3 seasons
• Candidate must have a website and a permanent address
• Active presence on social media IG / celebrity / influencer images (if any)

NEW GENERATION CRITERIA

• A brand that is about to enter the international market
• Recognized emerging brand in its home country
• Have a collection of at least 5-10 looks
• Have a portfolio, CV, cover letter, IG

VI. SERVICES PROVIDED BY BCEFW

CATWALK SHOW

• Provision of venue with layout according to the concept
• Provision of custom hair and make-up for models provided by the agency
• Provision of models (in addition, if a model is required, the designer will provide his/her own)
• Provision of registration system
• Provision of photographic and video material
• Provision of PR and marketing activities
• Securing the presence of international and regional experts, press and influencers
• Provision of professional lighting, sound, and music

SELF-ORGANISED SHOW

• Providing PR and marketing activities
• Ensuring professional participants delegated by the HFDA
• Celebrities
• The timing and concept of the show is a matter of prior mandatory consultation with the organisers

* all other necessary elements are provided by the brand

BCEFW SHOWCASE

• Provision of venue with layout according to concept
• Provision of hair and make-up for models provided by the agency
• Provision of models (in addition, if a model is required, the designer will provide it himself)
• Provision of registration system
• Provision of photographic and video material
• Provision of PR and marketing activities
• Provision of professional lighting, sound, and music

PRESENTATION

• Providing a venue
• Optional provision of a single base stand with a mannequin on which looks can be presented at a given time with several designers at the same time
• Provision of photographic and video material
• Provision of PR and marketing activities
• Ensuring the presence of international and regional experts, press and influencers
• Provision of professional lighting

NEW GENERATION COLLECTIVE SHOW

• Providing a venue with a layout that fits the concept
• Providing uniform hair and make-up for models provided by the agency
• Provision of models (in addition, if a model is required, the designer will provide his/her own)
• Provision of registration system
• Provision of photographic and video material
• Provision of PR and marketing activities
• Securing the presence of international and regional experts, press and influencers
• Provision of professional lighting, sound, and music

VII. APPLICATION MATERIALS

All materials must be submitted in English.

Materials to be submitted by the designer:

Brand details must include:

• Introduction of the designer(s) and the team
• Brand description
• Contact persons’ contact information: designer(s), sales and press contact
• Links for the website and social platforms (IG, Facebook, TikTok etc.)
• Address(es) of sales venues
• The preferred showcase category of the brand. (The final showcase categories are assigned by the Advisory Board)

Collection details must include:

• SS24 and AW2425 collection campaign and lookbook photos, number of looks
• Description of SS24 and AW2425 collections
• Description of SS25 collection, moodboard or photos
• Min and max number of looks that the designer can provide for the event (SS25)

VIII. DESIGNER FEES:

The application is free of charge. The designer fee is due after the Advisory Board's selection for the participating brands.

CATWALK & BCEFW SHOWCASE: 200 000 HUF (approx. 500 EUR) + VAT

PRESENTATION: 100 000 HUF (approx. 250 EUR) + VAT

SELF-ORGANISED SHOW: Free of charge*

NEW GENERATION COLLECTIVE SHOW: Free of charge

CONSCIOUS BY BCEFW: Free of charge

(Invoicing is issued in Hungarian Forints and calculated at the daily central rate.)

* all other necessary elements are provided by the brand

For further details please contact info@bcefw.com.

The organizers reserve the right to program changes.