I. SS24 APPLICATION DATES:

BCEFW SS24 date: 28 August – 3 September 2023

BCEFW SS24 showcases: 2-3 September 2023

Notification of the selected brands: strating from 17th July 2023

II. APPLICATION PROCESS

Step 1

Brands submit their application via the application forms below.

Please submit your application via the ‘Apply as Brand’ form if you would like to participate in on of the following categories:

• CATWALK
• FASHION HUB PRESENTATION
• YOUNG TALENT COLLECTIVE SHOW
• SELF-ORGANISED SHOW
• SEASONLESS SHOW

Please submit your application vid the ‘Apply to Pop-Up’ form if you would like to participate in the BCEFW SS24 FASHION HUB POP-UP STORE.

Step 2

The Advisory Board evaluates the applications and assigns the selected brands a suitable showcase category (see the list of categories at section 3).

Step 3

The selected brands are informed about their assigned category by 17th July 2023.

III. CATEGORIES

• CATWALK
• FASHION HUB PRESENTATION ( on mannequins, without model)
• YOUNG TALENT COLLECTIVE SHOW (several brands are presented during one show)
• FASHION HUB POP-UP STORE (with sustainable corner)
• SELF-ORGANISED CATWALK (long term goal is to have major domestic brands organise their fashion show during BCEFW at an off-site venue)
• SEASONLESS SHOW (catwalk shows)

IV. CRITERIA SYSTEM

CATWALK / SELF ORGANISED SHOW CRITERIA

The brand has to be,

• Ready for the international market
• Has production capacity
• Produces 2 seasonal collections per year in line with the global fashion week calendar
• Has a minimum of 20-40 looks per season
• Women's, men's or genderless ready-to-wear brand
• 2 years of business experience
• Must have min. 4-5 retailers (domestic and/or international)
• Must have at least 3-4 articles (national and/or international publications) about their collection or work
• Must have sales materials, lookbooks / campaigns for the last 3 seasons
• Active presence on social media / IG / celebrity / influencer images (if any)
• Candidate must have a website and a permanent address

SEASONLESS SHOW CRITERIA

• Major brand with a track record of domestic success
• Has production capacity
• Produces 1 collection per year in line with the global fashion week calendar
• Has a minimum of 20-40 look collections
• Women's, men's or genderless ready-to-wear brand
• 2 years of business experience
• Must show min. 3-4 articles (national) about your collection and work
• Active presence on social media
• Candidate must have a website and a permanent address
• Hungarian citizenship

PRESENTATION CRITERIA

• A brand that is about to enter the international market and has achieved success in its home region
• Has minimal production capacity
• Produces 2 seasonal collections per year in line with the global fashion week calendar
• Has a collection of at least 10-15 looks
• Ready-to-wear brand for women, men or genderless (streetwear, urbanwear)
• Minimum 2 years of business experience
• Must have at least 2 retailers (domestic and/or international)
• Must have at least 2 articles (national and/or international) about your collection or work
• Must have sales materials, lookbooks / campaigns for the last 3 seasons
• Candidate must have a website and a permanent address
• Active presence on social media IG / celebrity / influencer images (if any)

YOUNG TALENT CRITERIA

• Have a completed diploma collection
• Student or fresh graduate of a national or regional fashion higher education institution (may study or reside in an educational institution in another country, but must apply as a brand representing their own country)
• Have a collection of at least 5-10 looks
• Have a portfolio, CV, cover letter, IG
• Travel and accommodation for regional designers will be provided by BCEFW

POP-UP CRITERIA

• Have stocks from previous season's collections or permanent best sellers
• Have at least 2 years of professional experience
• Have a ready-to-wear collection or accessories for women, men or genderless
• Have your own website, be active on social media
• Must have at least 1 industrial reference

V. SERVICES PROVIDED BY BCEFW

CATWALK SHOW

• Provision of venue with layout according to the concept
• Provision of custom hair and make-up for models provided by the agency
• Provision of models (in addition, if a model is required, the designer will provide his/her own)
• Provision of registration system
• Provision of photographic and video material
• Provision of PR and marketing activities
• Securing the presence of international and regional experts, press and influencers
• Provision of basic lighting, sound and music

SEASONLESS SHOW

• Provision of venue with layout according to concept
• Provision of custom hair and make-up for models provided by the agency
• Provision of models (in addition, if a model is required, the designer will provide it himself)
• Provision of registration system
• Provision of photographic and video material
• Provision of PR and marketing activities
• Securing the presence of international and regional experts, press and influencers
• Provision of basic lighting, sound and music

YOUNG TALENT COLLECTIVE SHOW

• Providing a venue with a layout that fits the concept
• Providing uniform hair and make-up for models provided by the agency
• Provision of models (in addition, if a model is required, the designer will provide his/her own)
• Provision of registration system
• Provision of photographic and video material
• Provision of PR and marketing activities
• Securing the presence of international and regional experts, press and influencers
• Provision of basic lighting, sound and music

PRESENTATION

• Providing a venue
• Provision of a single base stand with a mannequin on which looks can be presented at a given time with several designers at the same time
• Provision of photographic and video material
• Provision of PR and marketing activities
• Ensuring the presence of international and regional experts, press and influencers
• Provision of basic lighting

POP-UP STORE

• Providing a venue for brands
• Provision of a single stand, mannequin, racks with standards
• Provision of photographic and video material
• Provision of PR and marketing activities
• Provision of basic lights etc.
• Security
• Sales (b2c)
• Securing the full amount of the sale proceeds for the designer

SELF-ORGANISED SHOW

• Providing PR and marketing activities
• securing international and regional media, opinion leaders
• securing buyers
• celebrities
• the timing and concept of the show is a matter of prior mandatory consultation with the organisers

* all other necessary elements are provided by the brand

COLLECTIVE SERVICE

• 10-20 potential buyers
• international and regional media, opinion leaders
• sales activities

VI. APPLICATION MATERIALS

All materials must be submitted in English.

Materials to be submitted by the designer:

Brand details must include:

• Introduction of the designer(s) and the team
• Brand description
• Contact persons’ contact information: designer(s), sales and press contact
• Links for the website and social platforms (IG, Facebook, TikTok etc.)
• Address(es) of sales venues
• The preferred showcase category of the brand. (The final showcase categories are assigned by the Advisory Board)

Collection details must include:

• SS23 and Aw23/24 collection campaign and lookbook photos, number of looks/degree collection
• Description of SS23 and Aw23/24 collections/degree collection
• Description of SS24 collection, moodboard or photos
• Min and max number of looks that the designer can provide for the event (SS24)

VII. DESIGNER FEES:

The application is free of charge. The designer fee is due after the Advisory Board's selection for the participating brands.

CATWALK: 200 000 HUF (approx. 500 EUR) + VAT

SEASONLESS SHOW: 200 000 HUF (approx. 500 EUR) + VAT

PRESENTATION: 100 000 HUF (approx. 250 EUR) + VAT

SELF-ORGANISED SHOW: Free of charge*

YOUNG TALENT: Free of charge

POP-UP STORE: Free of charge

(Invoicing is issued in Hungarian Forints and calculated at the daily central rate.)

* all other necessary elements are provided by the brand

For further details please contact info@bcefw.com.

The organizers reserve the right to program changes.