THE DESIGNER
Áron Szűcs, the founder of AANRO, completed his education at Krea Contemporary Art School in Budapest. He began his career at Il Bacio di Stile, became a national brand planner assistant, and later worked at Nike's Berlin-based Central European headquarters. Even during these years of practical experience, his goal was to have a brand of his own. This is how AANRO was born. By participating in the Hungarian Mentoring Program, he further strengthened the brand's marketability and competitiveness. Áron is a dedicated individual who believes in the power of perseverance, diligence, and consistency.
THE BRAND
The AANRO brand is a collection of premium, functional, seasonless pieces. The concept began with the idea of redefining contemporary streetwear for the modern man's lifestyle. With the aim of creating timeless collections through our design philosophy of "clever design," we are continuously refining a core garment collection intended for everyday use. There are also no major changes between seasons, as each new product can be combined with pieces from previous collections, making them more environmentally friendly and sustainable in the long term.
Most of the products are versatile on their own, featuring zip-off sleeves and collars, modular elements, and jackets that can be converted into vests. The unisex styles allow women to incorporate products designed primarily for men into their wardrobes. Each development is analyzed carefully to ensure that it not only meets the designer's meticulous standards but also adds to the luxurious pleasure of handling the garment.
AANRO owners will find well-defined silhouettes, with more detail, finer finishings, and crafted fabrics. AANRO progresses as it always has, with infinite care, ensuring that the garments offer exceptional wear.
THE COLLECTION
The AANRO founded in 2019 with a goal that was to create a brand that goes beyond clothing and supports the wearer not only physical, but also mentally. The development of the brand identity evolved in parallel with the designer's personal growth, which included self-development, authencity and spirituality. And in his latest collection, the spirit of sport takes center stage.
"Life is always first and foremost a race against ourselves: it is in overcoming ourselves and our obstacles that we gain in most strength. This idea is best reflected in the spirit of sports. Athletes, too, rise to higher and higher levels by overcoming themselves, pushing, then crossing, their limits training after trainin. When you put on a sportswear, you can immediately feel that spirit."
And so become fencing the theme of AANRO's first sport-inspired collection.
YOU VERSUS YOU