THE BRAND
Hailing from Budapest—a symbol of Neo-Classical beauty—AERON is a women’s ready-to-wear fashion label known for its sophisticated, clean lines and high-quality materials. Our garments seamlessly blend the timelessness of traditional tailoring with progressive design techniques, providing a wardrobe that accompanies women from day to night.
Born in our in-house atelier in a collaborative spirit, each collection aims for uncompromising quality driven by the latest waste-reducing innovations and responsible sourcing practices. Our dedication to building an everyday wardrobe transcends our belief in empowering women.
This wardrobe’s purpose is to offer versatility, with garments providing both comfort and functionality. It caters to a range of activities, such as attending gallery openings, leading meetings, having a coffee with friends, or going to the playground with their children, and enabling a woman to navigate various roles, such as being a mother or a wife.
THE DESIGNER
Since the beginning, Eszter Áron wanted to express herself by creating garments that talk to all women: pieces that have meaning, and exhibit the time and dedication put into their creation. As an heir to generations of tailors, people would think she would have had a clear career path. Despite her family’s advice, yet driven by her intuition, Áron studied fashion design and business, to understand all aspects and angles of the fashion industry.
While overseeing the atelier of Hungary’s biggest apparel brand at the time, she mastered both conceptual and pragmatic aspects of running a fashion business—experiences which fine-tuned her sense of leadership. Her aim to dress like-minded women came to fruition with the launch of AERON, her namesake label, founded in 2012.
THE COLLECTION
AERON’s Spring/Summer 2026 collection celebrates summer as the season of real-life connections. Inspired by intimate gatherings outside and sunlit moments in urban green spaces, the collection reflects the simple act of being together, embracing a more expansive social rhythm.
With a focus on nuanced textures and tactile lightness—delicate lace, airy linen, and effortless silhouettes—each piece is designed to transition fluidly between professional settings, leisurely afternoons, and moments of hosting and attending special occasions. Captured in AERON’s signature clean lines and impeccable craftsmanship, the collection is a tribute to summer’s invitation to restore, reconnect, and open up socially and emotionally.