THE DESIGNER
Jovana Jokic is a fashion designer, graduated from the Faculty of Applied Arts in Belgrade. She has participated in numerous exhibitions and fashion shows in Italy, Slovenia, France and Sweden. She founded her brand Apoe in 2016, and in 2018 she expanded it with a bridal section. Known for her delicate sensibility and powerful expression, she often avoids mainstream trends, following her own path instead. She promotes clothing that emphasises high quality and natural materials. Her pieces are designed for the sophisticated women with a strong sense of individuality.
THE BRAND
APOE stands for A Piece Of Eternity. Our approach is focused on sharp tailoring, geometry and origami techniques with an accent on zero waste and sustainability. Bold, intuitive and refined, each collection features the finest craftsmanship and luxury materials.
Multilayered combination of transparency and texture define the recognisable style of APOE collections. The pieces are subtly edited over time for a well-curated wardrobe that transcends trends.
Based in Belgrade, founded by designer Jovana Jokic. Before establishing her brand in 2016, Jovana graduated from the Faculty of Applied Arts, University of Arts in Belgrade.
THE COLLECTION
This Fall-Winter 25 collection embodies a fusion of contrasts, where fluidity and solidity converge through precise tailoring and texture, creating a dynamic interplay between movement and stillness. The presentation will showcase a unique blend of pieces from the bridal collection, seamlessly combined with our signature designs, such as coats and outerwear, that explore the balance between elegance and functionality. Inspired by the delicate layers and movements of the human body, the collection celebrates freedom, transformation, and the balance between strength and sensitivity.
Through this curated selection, we aim to show how bridal pieces can be elevated and paired with signature designs, offering a unique fusion of elegance and practicality for special occasions. Drawing from the raw energy of Anselm Kiefer’s work, the designs combine textured materials with fluid forms, capturing the tension between stillness and motion, while evoking the imagery of birds in natural flow. This collection highlights the transformative power of both nature and the human form, embracing a sophisticated yet practical elegance that transcends occasions.