THE DESIGNER
Elvira Gasanova, founder and creative director of GASANOVA, leads one of Ukraine’s most dynamic and fast-growing fashion teams. Born in Donetsk, she launched the brand in 2013 with a bold vision that continues to redefine modern femininity. Today, over 75 professionals power the brand’s success—from designers, patternmakers, and seamstresses to sales managers, content creators, PR specialists, marketers, and production technologists.
GASANOVA operates its own full-cycle production facility in Ukraine, allowing the team to maintain creative control and deliver uncompromising quality. At the heart of the brand is Elvira’s collaborative leadership style—she is actively involved in the day-to-day creative and strategic processes, nurturing a team culture rooted in trust, innovation, and shared ambition. Together, they are not just building collections, but building a bold new chapter in Ukrainian fashion, with global impact.
THE BRAND
GASANOVA is a Ukrainian fashion brand founded in Donetsk in 2013 by designer Elvira Gasanova. The brand’s aesthetic combines effortless elegance with extravagance, offering a modern take on classic styles like Black Tie, Casual, and Cocktail attire. GASANOVA combines elegant silhouettes with striking details, creating pieces that stand out with individuality and boldness. The brand gained global recognition thanks to numerous celebrities who have chosen GASANOVA for their outfits. Some of these well-known figures include Gigi Hadid, the Kardashian-Jenner family, Rita Ora, Toni Braxton, Alina Baikova, Loren Gray, Lais Ribeiro, Snejana Onopko, Anna Andres, Kelly Rowland, Paris Hilton, and many others. One of the most prominent supporters of the Ukrainian brand is Ukraine’s First Lady, Olena Zelenska.
THE COLLECTION
SS26 by GASANOVA is a tribute to the strength and beauty of the Ukrainian woman — delicate yet unbreakable. This collection embraces bold forms and intentionally heavy fabrics, challenging simplicity with purpose. Layered silhouettes, cascading carivars, and a dialogue between softness and armor reflect a spirit forged in resilience. It’s not just fashion — it’s a statement of a nation held together by its women.