THE BRAND
GASANOVA is a brand of ready-to-wear apparel born in Donetsk, Ukraine.
Inspired by iconic fashion figures and reminiscent of modern-day aristocracy, GASANOVA's signature aesthetic is a delightful blend of class and effortless elegance, with an exciting twist. Far from being minimalist, GASANOVA embraces bold colours, textured materials, and even rhinestones. Striking a balance between casual everyday wear and stand-out party styles, the brand prides itself on exceptional quality and a unique interpretation of seemingly classic pieces. GASANOVA suits, designed with meticulous detail and professionalism, are luxurious staples in both men's and women's wardrobes. The brand's iconic line of crystal-adorned gowns and accessories is designed to ensure one stands out in any crowd.
Established in 2013 by Elvira Gasanova, the brand began with just two team members – the designer herself and a skilled seamstress, to ensure top-notch garment production. Their initial collections, rich with intricate hand-made details, served as a hands-on training ground for the designer. "When I first started designing a collection, I was nervous about not being able to independently design and sew, but then I realized that my role is as much creative as it is practical. The key is to assemble a talented team who understands my vision," reflects Elvira Gasanova.
Proudly made in Ukraine, GASANOVA is a staunch supporter of local production and is committed to sustainable development.
Over nearly a decade, the brand's pieces have found their way into the wardrobes of thousands of GASANOVA girls, including celebrities such as Gigi Hadid, Kourtney Kardashian, Toni Braxton, and Paris Hilton, to name a few.
GASANOVA and its unique style have been mentioned in top-tier publications such as The New York Times, Daily Mail, Vogue, Harper's Bazaar, W Magazine, ELLE, Marie Claire, and Glamour.
THE COLLECTION
GASANOVA presents SS25 collection: Beauty and joy in times of change
GASANOVA brand, known for its courage and frankness, presents a new spring-summer 2025 collection, the concept of which differs significantly from the usual narrative. This time, the collection, inspired by the transience and tenderness of a soap bubble, reveals a new perspective on beauty and joy, reminding us of the importance of every moment of life, especially in the face of modern challenges.
SS25 collection by GASANOVA recreates the atmosphere of childhood, where soap bubbles symbolize joy and carefree spirit. At the same time, it reflects the present, which dictates its own conditions but leaves room for light and hope.
The color scheme of the collection includes delicate shades of pink and blue, as well as gold, silver, white and black. These colors emphasize the depth and versatility of life, reminding us of the importance of beauty in its many different manifestations.
The materials used in the collection are silk, transparent chiffon, artificial leather, sequins and biflex. They all combine to create a transparency and iridescence effect that symbolizes the uniqueness of each moment, like a soap bubble reflecting light in all its glory before disappearing.
The design of SS25 collection follows the concept of semicircular shapes and soft flowing lines. Particular attention is paid to the rounded details around the neck and hips, which add a sense of lightness and mobility. Draping and the use of feathers enhance this feeling, emphasizing the lightness and elegance of each look.
Decorative elements made of leather cord covered with stones create the impression of jewelry embedded directly into the dresses. This adds elegance and sophistication to the collection, while emphasizing its individuality and attention to detail.
The SS25 collection by GASANOVA carries a deep symbolism that reflects modern realities. At a time when the world is faced with war and uncertainty, this collection reminds us of the importance of preserving joy and beauty, even when circumstances seem unfavorable. It embodies the memories of childhood, when everything was simpler and brighter, but at the same time reflects maturity and the realization that every moment is a priceless gift.