THE DESIGNER
Ivana Tokin is a Serbian fashion and costume designer whose work blends sustainability, storytelling, and bold visual identity. She creates garments from textile waste and discarded materials, transforming them into emotional, conceptual pieces with strong narrative power. Her collections reflect personal memory, identity, and social commentary, while experimenting with form, texture, and color.
Ivana holds a BA and is currently completing her Master’s degree in textile and clothing design at the Academy of Technical and Artistic Vocational Studies in Belgrade. Her work has been presented at Belgrade Fashion Week, Balkan Art Fashion Event, and exhibitions focused on identity and sustainable fashion. She is also active in costume and scenography design for theater, performance, and multimedia projects.
With every collection, Ivana seeks to challenge conventional fashion practices by reshaping waste into visual poetry.
THE BRAND
Tokin. is a sustainable fashion brand by designer Ivana Tokin, rooted in storytelling, material memory, and visual experimentation. Each piece is crafted from textile waste, costume remnants, and overlooked materials, transformed into garments that carry meaning beyond the surface.
The brand’s collections explore themes such as identity, ecology, digital culture, and emotion — expressed through tactile surfaces, bold silhouettes, and unexpected color narratives. With a strong focus on upcycling and conceptual depth, Tokin. challenges fashion’s linear logic, offering poetic alternatives shaped by personal archives and cultural reflection.
THE COLLECTION
Contemporary Echoes (SS25) is a fashion collection that captures the fragmented rhythm of today’s world — from digital overstimulation and climate anxiety, to activism, nostalgia, and emotional disconnection. Each piece is crafted entirely from textile waste collected during the production of costumes and mascots, embracing sustainability not only as a method, but as a message.
Composed of eight looks, each representing a distinct voice of our time — from virtual identity and emotional numbness, to resilience and protest — the collection transforms discarded materials into sculptural silhouettes that are both expressive and poetic.
Through layered surfaces and color narratives inspired by technology, media, and memory, Contemporary Echoes offers a visual echo of the present: garments that oscillate between chaos and clarity, dystopia and beauty. It is a poetic alternative to fast fashion — conscious, tactile, and born from the very waste we try to ignore.