THE DESIGNER
JSP is a Serbian creative collective formed by sisters Jelena and Svetlana Proković. Since 1992, the JSP brand has worked in the fields of styling, costume design, and contemporary fashion. After 1999, the brand expanded its fashion activities between Ljubljana, Slovenia, and Belgrade, Serbia.
THE BRAND
Their work focuses on the relationship between the body, movement, and material, approaching design as a process of investigation and prototyping. Rooted in experimentation and a reduced visual language, JSP emphasises construction, tactility, and functionality, while engaging with themes of embodiment, identity, and spatial awareness. Their practice often extends beyond conventional fashion contexts into interdisciplinary collaborations, exhibitions, and research-based projects.
THE COLLECTION
WO/MAN 001 is a collection that explores the fluidity of identity and dissolves the boundaries between genders,
understanding clothing as a space of transformation and freedom of expression.
Clean lines intertwine with layering and contrasting materials,merging strength and vulnerability, stability and lightness.
The collection places special emphasis on handcraft, recycling, and sustainable design,
as each piece is created through thoughtful processes that connect contemporary design with environmental responsibility.
WO/MAN is therefore more than a fashion narrative –it is a manifesto on identity, freedom, and responsibility for the future.