THE DESIGNERS
Kata Szegedi is one of the emerging designers in Hungary, she came to the spotlight before she graduated in 2009 from KREA Contemporary Arts Institute Budapest. That year she became the top young fashion designer at the Fashion Awards Hungary. Kata plays an important role in the Hungarian contemporary fashion scene, she won the Best Fashion Designer Award of Glamour Women of the Year in 2014. After graduating, she founded her namesake brand and opened her showroom in the heart of Budapest. This is the 4th year she is a lecturer at KREA, teaching contemporary art and fashion to the next generation of designers, stylists and make-up artists.
She describes herself as a passionate dreamer, who is in love with contrary, weirdness, honesty, freedom, and the colour black. Her main inspiration comes from art, music, and her friends whose continuous success motivates her every day. Her aim is to create memorable moments for the ones who wear the label’s pieces and believes in the importance of feeling constant desire. She is obsessed with people and their stories, fleamarkets, niche perfumes, neverending spring nights, Chopin, Jackson Pollock and all the crazy minds. She creates wearable, living sculptures with her best friend, Dani.
Daniel Benus is known for his amazing talent in creating the perfect cuts and geometrical lines. After finishing the textile faculty at ‘Kisképző’ Secondary School of Fine and Applied Arts Budapest he attended MOME- Moholy-Nagy University of Art and Design. His first experience was in womenswear and a short period with leather goods when he produced handmade shoes for Kata’s first few collections. He was always very interested in the heritage of the old couturiers, like Christian Dior and Cristóbal Balenciaga. All the shapes, cuts, and movements, the experiments with different kinds of textures and fabrics, and creating the perfect volume and form are his biggest goals. Right after university, he ended up as an intern at one of the city’s best bespoke tailors, shortly he got impressed by menswear so he started his own line, with a strict, geometric, and powerful aesthetic. In 2011 he won the prize of the top young fashion designer at the Fashion Awards Hungary.
He is really fond of Asian culture, for example, Japanese traditions and Vietnamese lifestyle, gastronomy, contemporary art, architecture, all kind of street art, urban lifestyle and big city spirit. He describes himself as a calm, tendentious mind who is the down-to-earth one in the duo. In his free time, he loves to travel, and take care of his dog, Rolf, and he is always up for discovering new music in every kind of genre. He took an important role in the brand’s evolution from the beginning, since 2015 he became a full-time member.
THE BRAND
Kata Szegedi and her best friend Daniel Benus met in 2002 while studying at ‘Kisképző’ Secondary School of Fine and Applied Arts Budapest. Their aim is to create pieces full of passion, Objects of Desire.
Founded by Kata in 2009, Kata Szegedi is one of the most important Hungarian brands in the contemporary fashion scene. The independent, Budapest-based label's vision contains innovative, modern design for a cosmopolitan individual who is self-assured and proud of their individual image; the one, who values the expression of originality in her day-to-day life. The love for contrasts is reflected throughout every single piece, experimenting a lot with silhouettes, shapes, textures and colours creates an eclectic, visual statement. Inspiration drawn from contemporary art, youth culture and urban lifestyle is combined with an emphasis on tailoring and the use of custom-developed fabrics. The interesting marriage of streetwear influences, Hungarian sensibilities and global motifs presents a playful and fresh attitude to the effortless 21th century 'power-human'.
Collections were featured in Milan, Helsinki, Berlin, Paris and Budapest, Fashion Week, worn by celebrities like Róisín Murphy, Nicki Minaj, Kelly Rowland, Eniko Mihalik, Vanessa Axente, and Little Dragon’s Yukimi Nagano. Appeared in magazines like Vogue Italia, Schön, The Room, Marie Claire, Elle, Glamour, InStyle, Sleek, and Indie. The duo is on the right track to sharing their powerful and vibrant creations with a wider audience.
THE COLLECTION
The Spring Summer 2026 collection of Kata Szegedi was inspired by long spring evenings full of freedom, big city spirit and the evolution of street style. The way people dress, and its cultural peculiarities, the signs of looks merging into one another, the paradox of masculinity and femininity define the pieces. Every single look is an “Object of desire.”
Spending time in New York is one of the main inspiration behind the collection, mixed with the buildings of Frank Gehry, all those mesmerizing shapes and impressions define the final statements of this Spring/Summer 2026 season. Beside unisex looks, the collection includes pieces which are strongly masculine or feminine, composed with one another haphazardly, with a random patchwork technique within each look. This eventuality leads the collection inspired by youth culture, people’s street style and modern, organic, boldly experimental forms, playful attitude, the way lights and textures create a unique building sometimes by making them contrast with the surrounding area.
The pieces of the collection stimulate the eyes, they carry strength and coolness, with sharp silhouettes inspired by the 90’s. With boyish features, the cut-outs, pierced small details, sheer panels, angular, strict cuts. In terms of colors, the usual black and grey are accompanied by electric blue, with a touch of several shades of easy white. The brand is also known for its diverse use of fabrics: the collection features striped denim, hand woven metallic textures, coated fabrics, silk satin, paillette.
Once again, the designers also turned to contemporary art for inspiration, sculptures, eye catching objects. The designers bring the textured, rich fabrics from formal wear to streetwear, they firmly believe that the pulsating city endures collage-like outfits, from pieces created with special, statuesque cuts. Similarly to the brand’s earlier work, the pieces of the spring/summer collection are a mixture of masculinity and femininity, with contrasts adding character and excitement to it.