THE BRAND
Nanushka is Budapest-based womenswear, menswear and accessories brand founded in 2006 by Sandra Sandor. Focusing on craftsmanship, detail and fabric, Nanushka builds an elegant, modern wardrobe creatively through Sandor’s dedication to responsible production. Collections explore our deep appreciation and respect for nature, community and the world around us. Our materials are chosen for their low-impact credentials, while craft and hand techniques are informed by a unique mix of traditional and contemporary culture. Celebrating the beauty in imperfection, Nanushka brings pure design and conscious creativity together in a Bohemian Modernist outlook informed by travel, innovation and heritage.
The brand operates a free-standing flagship concept store in Budapest. Her collections are now stocked in over 30 countries internationally through online stores, speciality shops and department stores like Bergdorf Goodman, Selfridges, Liberty and Browns, Net-a-Porter and MyTheresa, as well as shipping over 100 countries worldwide.
THE COLLECTION
‘When was the last time you stopped to smell the roses?’ - Sandra Sándor, Founder and Creative Director Nanushka’s Pre-Fall 2025 collection, titled ‘Stop to Smell the Roses’ juxtaposes stillness with urban energy. Organic forms, vintage postage stamps, sportswear and 90s office wear aesthetics influenced ready-to-wear essentials through an artful lens, celebrating details that evoke a grounded elegance through craftsmanship. ‘Stop to Smell the Roses’ as a concept, originates from a fond childhood memory of Founder and Creative Director, Sandra Sándor where her father guided her through nature; always insisting on being present, grounded and listening to the world around. Pre-Fall 2025 reflects Nanushka’s signature balance of organic form and function, exploring minimalist twists, folds, and wraps in a refreshed way. Key pieces include grown-on trousers and wrap shirts with intricately pleated and twisted details, thoughtfully crafted for sophistication without overstating. Fluid sculptural hemlines evoke the shapes of nature, infusing tulip-inspired volumes and draped petal-like hems. Heavily inspired by vintage Hungarian postage stamps, the vibrant rose motifs are woven into twill silk with adorning sleeves, acting as a sculptural element to subtly enhance each piece’s form. Knitwear brings comfort to tradition, with a cropped merino V-neck that features the elbow positioned motifs, rounded sleeves and structured shoulders. Archival sweaters and dress patterns are revisited with modularity, allowing pieces to be modified with the integration of loop buttons to allow for flexibility in styling. Fabric blocking takes a leading role, balancing the worlds of ease and elegance. It is showcased through fitting and cinched Okobor™, stitched with wool jersey for a delicate touch. An oversized double-breasted jacket contrasted with a knit collar and stirrup trousers adds elements of playfulness to tailoring. Married textures of slip satin draped with mesh jersey and wax cotton with bonded shearling, introduce unexpected combinations to the collection. Utilitarian aesthetics are woven throughout and appear in unconventional fabrications. Offering a relaxed yet refined approach to casual wear, double wool is updated with denim buttons, whereas embroidered cotton features the Nanushka wordmark for a touch of softness. Highlights include a newly structured take on Okobor™, which displays intricate zigzag stitching that emphasizes the craftsmanship. The juxtaposition of formal wear with sport details is apparent. Inspiration from sport and office-core aesthetics seamlessly creates refinement with functionality. Fabrics like satin, mesh jersey, and Okobor™ wool jersey intertwine to form sleek, experiential layers. New silhouettes include a tennis skirt in compact suiting, paired with a cropped blazer for the perfect equilibrium. References of 90s office wear are evident in circle skirts, fitting capris and cinched blazers. The tonal palette for the season stays rich and neutral with hues of beige, stone, light grey and chocolate, contrasted with vibrant hints of oak, pink and green. Signature house symbols are explored with a vintage approach, reinterpreted in warm caramel/black and sweet cherry. Pre-Fall 2025 is dedicated to Nanushka’s homegrown practice of elevating design through conscious development. Embodying the sentiment of ‘stillness amidst chaos,’ each piece offers an invitation to pause and appreciate the
brand’s craftsmanship and simplicity.