THE BRAND
Nanushka is Budapest-based womenswear, menswear and accessories brand founded in 2006 by Sandra Sandor. Focusing on craftsmanship, detail and fabric, Nanushka builds an elegant, modern wardrobe creatively through Sandor’s dedication to responsible production. Collections explore our deep appreciation and respect for nature, community and the world around us. Our materials are chosen for their low-impact credentials, while craft and hand techniques are informed by a unique mix of traditional and contemporary culture. Celebrating the beauty in imperfection, Nanushka brings pure design and conscious creativity together in a Bohemian Modernist outlook informed by travel, innovation and heritage.
The brand operates a free-standing flagship concept store in Budapest. Her collections are now stocked in over 30 countries internationally through online stores, speciality shops and department stores like Bergdorf Goodman, Selfridges, Liberty and Browns, Net-a-Porter and MyTheresa, as well as shipping over 100 countries worldwide.
THE COLLECTION
Nanushka’s Resort 2025 collection draws inspiration from Founder and Creative Director Sandra Sándor’s teenage years spent in her home city of Budapest, Hungary. Blending both historical and modern influences, the collection reminisces on the nostalgia of Western film juxtaposed with a rich variety of ‘80s Grunge and ‘90s Athleticism. The Resort collection is rooted in hero Nanushka archive pieces, that have been evolved to include these inspired design elements, transformed through material innovation and design upcycling.
For Resort 2025, film, such as “Easy Riders” (1969) was used as a starting point for design reference; drawing inspiration from Grunge design and sharp hardware that have been softened to compliment the core free flowing suiting silhouettes. Zip up details remain a hardware focus elevating garments with new strategic placements and volume proportions - making the simplest pieces standout.
‘Biker’ is front and center, explored through unexpected fabrications. Fluid georgette with zippers, poplin with padded elbows and wrists, all referencing protective riding gear. Mesh jersey, stretched velvet and double jersey, mimic old-school sportswear to adapt into athleticism. The influence translates through cropped bomber jackets, drawstring trousers, fitted sports shirts and polo-neck knit jumpers, all having sentimental longing to Budapest’s sports clubs.
Fabric manipulation is apparent, creating the expected and the unexpected. Papier-mâché is used to construct a fringe-like texture, alongside laser cutting, hand-cut fringing, fabric blocking and patchworking. Industrial design plays a part by looking back at Eastern European vintage workwear from the ‘80s and ‘90s. Heavier fabrications such as workwear cotton and bonded shearling are softened for the season, contrasted with crinkled satin and twill silk. Archival styles with hero fabrics, such as OkoborTM and Regenerated Leather have been manipulated to innovatively upcycle, whereas signature Nanushka cuts are revisited with new pleating, cinching and tailoring elements. A collection focused beyond standard dimensions and core colors. Muted vs. vivid, statement vs. refined, exploring the relationship between core design and seasonal influence. Carbon, taupe, black, and crème are contrasted with pistachio, moonbeam, apricot, and pink to create the perfect balance.
Resort 2025 focuses on Nanushka’s accessories offering, with new styles added and existing shapes reimagined. Nanushka presents the Sandi bag, a newly established accessories family with the Sandi Symbol showcasing the house Kopjafa symbols and intricate hand crochet details, and the Sandi Lock featuring the brushed gold origami to integrate brand pillars at the forefront of the collection.
“The Resort 2025 Collection brings me back to my most cherished memories in Budapest throughout my teenage years. Between watching western films, to spending time as a child in my Mother’s childrenswear business, It’s these human moments that have inspired such personal designs within the collection, referencing Nanushka’s past, present and future.”