THE DESIGNER
Nóra, a craftsman-loving designer, immersed herself in the preservation of Hungarian traditions at a young age. Then, over the years, her fascination for traditional dressing grew into a deep respect, and it became her mission to find ways to preserve her heritage in today's fast-paced world. This is how the reinterpretation of Hungarian peasant culture in a modern context was born at SOPHIARON.
THE BRAND
SOPHIARON is an independent European clothing brand founded in 2022 by Nóra Zsófia Szarka to create a brand that features bold yet timeless pieces designed to make each wearer find their roots at home.
In each garment, silhouettes meet hand-crafted details, and the fragile beauty of inherited dressmaking techniques is transformed into something exciting. All garments are environmentally conscious and ethically made in Hungary. The designer uses organic and recycled materials.
SOPHIARON's mission is to create durable, timeless clothes, showing the way to the future with the heritage of the past.
THE COLLECTION
SOPHIARON’s Women’s & Men’s collection: STUBBLE AND FRINGES
A style born on the edge of the fields – fringes, flowing materials, and freedom inspired by nature. STUBBLE AND FRINGES is a modern reinterpretation of rural romance.
Rooted in Hungarian heritage, the collection revives artisanal traditions and regional craftsmanship, long overshadowed by industrialization and globalization. It brings this culture into contemporary life, making it relevant for modern lifestyles.
Natural materials, raw textures, and loose, free-flowing cuts define the pieces. Women’s garments float delicately, playfully following movement, while men’s clothing balances artisanal details with clean, structured lines.
Inspiration comes directly from nature – golden wheat fields, sun-bleached linen, and the honest simplicity of bygone times. The collection evokes the quiet charm of village streets, the jingling of bells at dawn, and the tactile beauty of everyday rural life. Fringes tell a story with every movement, expressing freedom, the land, tradition, and simplicity.
STUBBLE AND FRINGES is a reimagining of rural charm: fringes, freedom, and a subtle modern spirit merge to create a wardrobe that celebrates both heritage and contemporary life.