THE DESIGNER
Nóra, a craftsman-loving designer, immersed herself in the preservation of Hungarian traditions at a young age. Then, over the years, her fascination for traditional dressing grew into a deep respect, and it became her mission to find ways to preserve her heritage in today's fast-paced world. This is how the reinterpretation of Hungarian peasant culture in a modern context was born at SOPHIARON.
THE BRAND
SOPHIARON is an independent European clothing brand founded in 2022 by Nóra Zsófia Szarka to create a brand that features bold yet timeless pieces designed to make each wearer find their roots at home.
In each garment, silhouettes meet hand-crafted details, and the fragile beauty of inherited dressmaking techniques is transformed into something exciting. All garments are environmentally conscious and ethically made in Hungary. The designer uses organic and recycled materials.
SOPHIARON's mission is to create durable, timeless clothes, showing the way to the future with the heritage of the past.
THE COLLECTION
The name of the collection, RACINES, means roots in French. These symbols shape people in their everyday lives, which they always carry and thus shape them.
As a Hungarian fashion designer, Nóra would like to express her heritage through herself. Due to industrialization and globalization, traditional textiles and regional handicraft products have been pushed out of the fashion industry. Her mission is to bring this craft culture and the traditions of my environment back to our consumer society and make it current in our modern lifestyle.
The designer recommends the clothes to a wide age group. The origin of the younger generation is increasingly important. She also intends the garments for the older generation because she believes there are timeless pieces in the collection's repertoire. Showing off our heritage, wrapped in clothes that are suitable for everyday life, as well as for traditional events and holidays. The designer designed the outfits for people, who are not afraid to show where they come from and what their main starting roots are. They are confident in their environment, thus preserving their traditions and occupations for posterity.
The main motif and starting point of the collection is the area of the designer's native village Dömsöd, their clothing, and customs. She primarily looked for photo collections from local museums, which later became the ground of her research. The designer wants to show how traditions collaborate in her silhouettes, where values forgotten in today's world are remembered again. The main activity of this area is animal husbandry. Within that, mostly sheep and horse farming, whose clothing, textures, and shapes are the most inspired.