THE DESIGNER
Dóri Tomcsányi brings a distinctive perspective to the fashion realm, influenced by her family's rich history. She was raised in the intersection of a noble Hungarian heritage and a socialist working-class background, and the dual identity of her upbringing is mirrored in the collections of her eponymous brand, TOMCSANYI.
Her inherent fascination with patterns and textiles naturally led her to a career as a fashion designer. Childhood memories from post-socialist Hungary serve as an enduring wellspring of inspiration for her collections. Actively seeking traces of midcentury minimalism in design elements, furniture, and textiles, she now embarks on exploring ways to infuse national identity into contemporary fashion starting in 2023.
Currently, she manages her independent fashion label with a dedicated team, including pattern designer Viola Balázs, a head-of-production, and a team of skilled seamstresses. In addition to her role in the fashion industry, Dóri imparts her knowledge by teaching fashion design at Moholy-Nagy University of Art and Design, complemented by her pursuit of postgraduate studies.
THE BRAND
TOMCSANYI is a Budapest-based slow fashion womenswear brand with on-demand manufacturing.
Born from a diploma project and discovered by Susie Bubble in 2012, the brand represents a playful experiment with colors and prints. In the world of TOMCSANYI, nothing is taken for granted – the unusual beauties of life are reimagined through vibrant patterns.
Throughout its first decade, TOMCSANYI drew inspiration from local impressions and everyday life during the socialist era, delving into the essence of Hungarian identity. The collections brought forth the influences of art, architecture, and even the intriguing yet often unappealing products of 1970s industrial design. These elements came to life on the brand's distinctive, colorful prints, resulting in an unconventional and intellectually stimulating appeal.
As of 2023, TOMCSANYI's creative direction has evolved. While it continues to honor the broader context of post-socialist Eastern Europe, the focus has sharpened on exploring Hungarian identity more deeply. This newfound inspiration is expressed through the incorporation of national, folkish patterns and symbolic elements within the collections. Each piece tells a story of Hungary’s past, infused with modern sophistication and sustainable practices.
The sometimes overwhelmingly colorful world of the patterns is delicately counterbalanced by a classical approach to tailoring, clean cuts, and functional silhouettes that make the collections modern yet timeless.
THE COLLECTION
Echoes of the Hungarian Kitchen
TOMCSANYI AW25 draws inspiration from the heart of Hungarian peasant kitchens, reimagining their humble functionality and handcrafted beauty through a contemporary lens. This collection captures the essence of iconic clay jars, enamel cooking pots, and ‘butykos’ water jugs, translating their organic shapes and rich textures into a story of modern elegance.
The palette balances earthy tones with unexpected bursts of blue, red, and purple—an homage to the intricate hand-painted details that adorn these traditional objects. Each print is thoughtfully hand-drawn and brought to life on natural fabrics with a soft, tactile finish, offering a harmonious blend of tradition and innovation.
With its understated silhouettes and versatile pieces, AW25 invites a sense of warmth, connection, and nostalgia while embracing a modern sensibility. It’s a celebration of craftsmanship, heritage, and the quiet beauty of everyday rituals.