THE DESIGNER
Tamás Szili, designer and creative director, founded [UNREAL] in 2018 in Budapest. Since then, the brand has grown into a leading independent streetwear label in Central Europe, known for its bold visuals, engagement with critical social themes, and limited-edition capsule collection.
THE BRAND
[UNREAL] was created as an ideological brand with the goal of opening people’s eyes to the important matters of the past, present, and future—while holding a mirror to society through youthful and edgy characters — born from rebellion, curiosity, and the desire to stay awake in a sleeping world. Through bold silhouettes and symbolic designs, it merges art, fashion, and provocation.
THE COLLECTION
[UNREAL] SS26 - “POSTCODE”
The [UNREAL] SS26 collection moves between a post-apocalyptic future and the breakdown of digital identity. In this world, the past becomes code, the present glitches, and the future reduces itself to streetwear built for survival. Titled “POSTCODE”, the season visualizes a reality shaped by faded memory, information overload, and cyber resistance.
The pieces – oversized shorts, fragmented graphic shirts, combat-ready hoodies, layered tops, patched cotton items in reimagined boxing fits – collage elements of analog aesthetics, retro A.I., social symbols, and street sportswear. Patterns appear as distorted prints, comic-inspired patchworks, or bold clashes of animal print and post-hiphop attitude.
Each look is accompanied by raw, defiant statements:
“ALL ENDS LEFT BEHIND: DUST & CODE”
“WEAR IT AS A F*CKING MESSAGE”
“SOON, NO ONE DIES. ONLY FADE AWAY.”
– not slogans, but declarations of intent in an oversaturated world.
SS26 doesn’t follow trends – it amplifies the wearer's voice. The collection transforms fashion into a message, a system breach, and an invitation to resist.