THE BRAND
An [UNREAL] product is never just a garment, but an idea expressed in an object - this is the brand’s core value proposition.
For most streetwear brands, the inscriptions are simple decorations with superficial and interchangeable messages. From the very beginning, [UNREAL] has been building its own deeper, more mysterious world, connected to the ideas that concern young people and keeping a curved mirror to the conventions. Each collection adds something to this world, which is why followers and buyers of the brand are eagerly awaiting new [UNREAL] releases, looking for (hidden) messages and this encourages them to think.
In addition to the creative design of the products, the little surprises in the decoration, the patterns and the inscriptions (written in Hungarian Cyrillic or Far Eastern characters, often coded), the content created for each collection is also an integral part of the products.
We build the world of [UNREAL] not only through products, but also through content related to collections. These are more than just product or fashion photos or simple product descriptions: they unfold the current message and world of thought behind the products.
THE COLLECTION
The Autumn-Winter 2025/2026 Collection envisions a futuristic world intertwined with elements of modern streetwear. It explores the intersection of robotics, AI, and societal aspirations, bringing these themes to life through innovative design.
The collection features:
- Organic cotton and recycled materials, reinforcing our eco-conscious mission.
- Innovative fabric manipulations, layered compositions, and a mix of oversized and skinny cuts.
- Designs that reflect the evolution of streetwear while addressing the societal implications of technology with futuristic lines.
This collection challenges perceptions and sparks conversations about our collective future, blending bold aesthetics with meaningful narratives.