THE DESIGNER
Klára Kozderková is a designer known for creating versatile clothing under her brand Vanami. Her journey began at the age of nine, when she first discovered her passion for fashion and creativity. Since then, Klára has spent nine years studying fashion, a path that eventually led her to Denmark, where she completed her BA in Design.
Vanami began as a school project four years ago and slowly grew into her passion and full-time occupation. This fall, Klára opened her own store in Prague, where she focuses on building a community around her brand and giving space and visibility to her fellow colleagues and emerging designers.
Klára believes that fashion is a powerful communicative medium, capable of raising awareness about important social and political issues. She focuses mainly on topics connected to feminism, equality, and the experiences of women.
She has always been deeply interested in world news and politics, and she cannot stand injustice. Drawing this connection between her values and her work is what keeps her motivated—it gives her meaning, purpose, and the drive to continue creating.
THE BRAND
Vanami is a small independent studio where everything is created by me — Klára, the founder.
I started Vanami four years ago as a school project to showcase my work, but from the very beginning, I knew I wanted it to grow into a brand. The name Vanami comes from the Czech words “Variabilní na míru”, meaning “variable and made to measure” — a reflection of my belief in adaptability, individuality, and craftsmanship.
Today, Vanami focuses on ready-to-wear fashion built on strong sustainable values. All materials are sourced from deadstock fabrics — mainly from the Czech Republic and Italy — and paired with high-quality vintage haberdashery from Italy.
Vanami releases limited drops of 10 to 20 garments a few times a year (2–4). Each drop forms a small capsule collection designed to be mixed and styled together.
Every Vanami garment is inspired by important social and political themes — created to tell stories and raise awareness through fashion. Each piece carries a QR code that links directly to the story behind its inspiration, inviting the wearer to connect with the deeper message behind the design.
All pieces are made to order, as I rarely keep garments in stock. This approach allows every creation to be thoughtful, slow, and personal — just as I believe fashion should be.
THE COLLECTION
The Erasure
Fashion represents a significant cultural and visual communication system through which identities, values, and social attitudes are articulated. Although it has historically served as a tool for political expression and social engagement, its contemporary role within mainstream ready-to-wear production is predominantly oriented toward consumption, aesthetics, and rapid trend cycles. This shift has contributed to a weakening of its potential as a medium for critical reflection on social issues.
This work focuses on exploring the possibilities of using ready-to-wear design as a means of visual communication for overlooked social phenomena. Specifically, it centers on the Matilda Effect—a form of systematic gender erasure in which the contributions of women in science, culture, and other professional spheres are historically marginalized or attributed to male counterparts. The aim of this work is to analyze how fashion design can convey a complex and often invisible topic in an intelligible and sensitive manner within a commercial context, and to identify design strategies that promote reflection and awareness without reducing the subject to a superficial or performative message.
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