THE DESIGNER
Aside from studying at schools like Krea and Metropolitan University, Virág Kerenyi completed her studies in Denmark. She studied fashion styling and later, fashion design. She interned in the headpiece workshop of the Hungarian State Opera House, in San Francisco, and today she is an indispensable part of the costumer design departments of movies shot in Hungary.
THE BRAND
Virag’s dresses are characterized by rich embellishments, and attention to detail, as well as boldness. She enjoys testing the limits of comfort zones, her clothes are self-expressive and spectacular. Every single piece embodies the art of creation.
THE COLLECTION
The latest season of the VIRÁG KERENYI brand once again breaks down the walls built around convention. The designer’s signature “out of the border” vision takes us into a world where instinctive wildness meets exclusive extravagance. Virág’s creations are not just pieces—they are bold manifestos: instruments of freedom and self-expression.
The visual codes that have become the brand’s trademark remain defining: the dynamism of striking animal prints is counterbalanced by the sparkle of meticulously hand-applied crystals and rich textural depth. The collection elevates edgy aesthetics to a new level, where the fusion of standout details and unique accessories creates a singular universe.
This season is for those unafraid of attention, who experience fashion as a kind of modern ritual. It presents a world where boredom is an unknown concept and boundaries exist only to be crossed.