THE DESIGNER
Nina Nemes, born in Budapest and currently living in Vienna, is the founder and designer of the brand winna, launched in 2024. She acquired the academic foundation for her creative work at the University of Applied Arts, in the TransArts course in Vienna. As an artist with a passion for hybrid solutions, a structured yet creative environment is important for her design development. Her practice embodies the combination of creativity and sustainability. With a clear focus on upcycling and craftsmanship, she uses innovative techniques to reinterpret existing materials and transform them into contemporary designs. Nina Nemes had the opportunity to work on an international contemporary art project as part of the Austrian Ministry of Art and Culture's Startstipendium. She has also participated in the Vienna Business Agency's Innovative Projects Start-Up Grant and Founders Lab with her innovative upcycled fashion concept. As a multidisciplinary artist, she is drawn to the crossovers in her research and work. winna is a laboratory for exploring the intersections of design, fashion, and contemporary art.
THE BRAND
winna is a multidisciplinary brand based in Vienna, founded by Nina Nemes, creating sustainable fashion and handmade design objects. The focus is on the reuse and valorisation of existing materials, which are transformed into new and long-lasting unique pieces in a creative upcycling process.
THE COLLECTION
vector scale is a celebration of the transformative power of our interconnectedness, where each vector, regardless of shape, form, or size, symbolizes the diverse roles and voices of women who together move the unity of empowerment. Inspired by Ákos Birkás' Heads series, the collection echoes his asymmetrical lines, bold shapes, and vibrant colors – portraying the fluid complexity of identity, the coexistence of contrasts within us, and the beauty of individuality in all its forms.
Each pattern is designed to be multifunctional, reflecting the complexity and duality within each individual. The result is a garment that adapts to the individual's mood and can be worn, for example, inside out. Alternatively, the front can be turned around or parts of the garment can be worn as desired.
Made entirely from fashion industry waste, the collection is upcycled from gamps, tools once used to test color combinations. Woven with stripes of varying thickness and hue, the fabric has an inherent unpredictability that makes each piece completely unique.