THE DESIGNER
Z.G.EST — Zero Gravity Established — represents the empowering feeling of elevation that comes from looking and feeling good. Founded by Alla Pavlova, the brand was born from a desire to create clothing that speaks boldly, tells meaningful stories, and helps women reclaim confidence through design.
The vision fully matured when Karine Hamidyan joined as Chief Designer and Creative Director. Inspired by nature and architecture, she blends structural precision with fluid minimalism. Her signature lies in refined detailing, sophisticated construction, and clean, modern lines.
Together, these two women built a brand defined by balanced contrasts: bold yet sleek, strong yet delicate, sophisticated yet minimalist, trend-forward yet sustainable. Z.G.EST celebrates harmony in contradiction — empowering women through thoughtful, elevated design.
THE BRAND
Founded in 2018, Z.G.EST creates timeless, sustainable fashion that harmonizes style, structure, and everyday functionality. Designed in Paris and ethically crafted in Armenia, the brand focuses on biodegradable fabrics and surplus materials, with 80% of each collection made from deadstock textiles.
Z.G.EST caters to creative, free-spirited women who embrace movement, confidence, and individuality. The silhouettes are oversized yet refined, flattering diverse body types while offering comfort and elegance for modern life.
Sustainability is at the core of the brand — from zero-waste pattern cutting and responsible sourcing to ethical production practices. Each piece reflects a commitment to mindful craftsmanship and long-lasting style that respects both people and planet.
Z.G.EST is not just fashion — it’s a movement: timeless, responsible, and emotionally resonant.
THE COLLECTION
AW26/27 explores the tension between structure and softness, precision and volume, linear discipline and unexpected form. Architectural thinking informs every piece — from engineered seams and corsetry-inspired construction to voluminous outerwear and sculpted silhouettes that build space around the body.
Parallel lines guide the eye, creating visual rhythm. Layering adds depth and illusion, while modular details allow reinterpretation and movement. Tailoring is sharp yet fluid; forms are bold but controlled. Texture plays a leading role, with felted wools, compact cottons, and architectural knits offering tactile contrast and dimensional weight.
A grounded palette of stone, clay, moss, charcoal, and chalk is punctuated by vivid accents — precise flashes of color that disrupt and energize calm surfaces.
AW26/27 embodies modern strength with quiet drama — a study in balance, linear clarity, and sculptural confidence. Minimalism, amplified.