Ryan Thomas Roth, heir to the Peter Thomas Roth luxury cosmetics brand, will give a presentation offering insight into the brand's Hungarian roots and its unique history. Present in 25 countries worldwide, the brand is renowned not only for its high-tech skincare but also for its use of mineral-rich Hungarian thermal water. The family operated its own spa in Hungary at the beginning of the 20th century, where founder Peter Thomas Roth developed his passion for natural ingredients. The presentation will explore how a family brand became an international success story, how social media—especially TikTok—shapes brand awareness, and what makes a video go viral. Attendees will also learn how the support of global stars, including Selena Gomez, contributed to the brand's popularity.